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I spent the past year doing r&d on this property. We have been through this theater from head to toe and inside/out. In fact, we had a negotiated lease ready to sign. Bottom Line: The combined costs of renovating someone else’s property and doing business on Times Square is virtually cost prohibitive. The landlords agent and legal council were always honorable and professional but still, it is a complicated situation to work through.
One asked why we haven’t finalized the project at 701 7th. Quite honestly, it’s the numbers.
My company has been in the development stages of a project which would renovate the theater into a “production house” suitable for multi use. We have not been successful in finalizing the project due to many reasons but I thought I would just get feedback from those who seem to have great interest in this property. Our plans would create a live performance venue that could be used for theatrical, concert, taping and broadcast as well as select movie and video presenations. All product would be “family” or “G rated”.
Don, I would love to receive the photo you have. Please send it to
I hear rumors that someone has just about to sign a long term lease on the DeMille and do a major renovation. Anybody hear the same thing?