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I remember 1985 being the year that I most visited this theater seeing film “greats” such as D.A.R.Y.L., Better Off Dead, Rambo II, Commando, Rocky IV, Legend, Teen Wolf, The Breakfast Club, and who could forget the excellence that was Transylvania 6-5000!
Santana Row shows more art-house films and limited releases than the larger Century dome theaters. This aspect alone limits the Cinearts to a different demographic. The bigger budget releases more often than not are still released on the Century 21 and 22 screens, as well as 22 being (as far as I can tell) the ONLY Digital Cinema in San Jose. Business has been a bit slower, but most theaters in the area have been impacted by the current slump in movie-going. I don’t recall waiting in large lines anytime this year for a film, or being in a completely sold-out showing. But Superman Returns hasn’t been released as of this writing, so only time will tell.
Century theaters is still the only chain around that doesnâ€™t force feed itâ€™s patrons a bunch of television commercials, and besides the Coming Soon trailers, only advertises Fandango, which is a movie related ad anyway. While AMC and Regal cinemaâ€™s make movie-goers sit through a minimum of 15 min. of television product ads, then another 10-15 minutes of trailers to boot. That and the cost per ticket, at least in San Jose, is cheaper at Century theaters than any other big theater chain.