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Here’s a great color shot from the 50’s taken from the Huntington Library site:
Here is a shot of the Gem from the Pneumonic Plague Outbreak of 1924-25 Archives at UC-Berkeley.
The Gem is directly below the Coca-Cola sign in the background. If you zoom in close enough you will see a small sign saying “GEM” with the letter “E” obscured by a utility pole. The word Theatre appears underneath as well.