I can add just a bit more…When I moved to L.A. in mid 1980 the Meralta was one a group of four “second run” movie theaters showing two recent movies for 99 cents. (I think the other three were The Criterion in Santa Monica, The Sherman in the valley, and The Warner in Beverly Hills. People told me that in the late 1970’s it had been two movies for 49 cents. The World on the east edge of Hollywood near Gower was not part of the group, but often showed three movies for a dollar or two. I think the Clinton on La Brea was also a bargain second run theater in that era.)
I can add just a bit more…When I moved to L.A. in mid 1980 the Meralta was one a group of four “second run” movie theaters showing two recent movies for 99 cents. (I think the other three were The Criterion in Santa Monica, The Sherman in the valley, and The Warner in Beverly Hills. People told me that in the late 1970’s it had been two movies for 49 cents. The World on the east edge of Hollywood near Gower was not part of the group, but often showed three movies for a dollar or two. I think the Clinton on La Brea was also a bargain second run theater in that era.)