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This DI was ran by Metropolitan Theatres. Now a series of car lots.
Side note: My late father in law who was the projectionist at the time was damn near killed when a teenager came flying in through the exit and creamed him. He was on his way to the Palm Springs Drive in as he was a shared projectionist.
As a kid, I saw “Damn Yankees” and “Auntie Mame” here. Had the steepest incline to seats you ever saw, plus these weird purple flourescent lights in the ceiling. Was a sad day when it went porno.
I wa.s the projectionist over at the Sierra Theatre in Alamogordo from 1967 to 1969. The El Rancho and The Mimbres Drive in was operated by Frontier Theatres as we were. Frontier was bought out by Commonwealth Theatres and they were then bought out by UA Theatres. UA dumped all the small town theatres in NM. Some were taken over by Cinemark out of Dallas but eventually most went independent or were assumed by Allen Theatres of Las Cruces
I managed this dump back in 1982,worst managing experience of my life. Only theates 1 and 6 had true wide screens. 2,3,4,5 had perfectly square screens with no masking, you could clearly see the tie ropes that pulled the screens taut. Projection equipment was pulled from a dump (literally)most parts were rusty from exposure to the elements. Had a great staff though, miss them all!