Ritz Theatre

423 North E Street,
San Bernardino, CA 92401

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RITZ Theatre, San Bernardino, California

Opened as the Strand Theatre prior to 1915. In 1930 it was remodelled in an Art Deco style, reopening March 6, 1930 renamed Ritz Theatre. By 1941 the Ritz Theatre was operated by Warner Bros. Circuit Management Corp. It was showing adult films in January 1975.

Contributed by Ken McIntyre

Recent comments (view all 12 comments)

Meredith Rhule
Meredith Rhule on December 19, 2008 at 8:54 am

Projecting XXX movies was strange here, considering its noble past. The other projectionist now works for Disney. Go Figure…

VidResearcher on March 15, 2009 at 1:00 pm

As a kid, I saw “Damn Yankees” and “Auntie Mame” here. Had the steepest incline to seats you ever saw, plus these weird purple flourescent lights in the ceiling. Was a sad day when it went porno.

kencmcintyre on June 7, 2009 at 9:21 pm

By process of elimination, I put this as the Ritz in 1983:

kencmcintyre on April 10, 2010 at 4:13 pm

Here is a September 1973 ad from the LA Times:

MagicLantern on June 19, 2010 at 12:36 am

Whatever happened to the building, there’s a cinema (chain?) at this address now.

Johnpollard on October 31, 2010 at 6:02 pm

I used to go to the Bugs Bunney club at the Ritz on Satursday.

Mike Rogers
Mike Rogers on October 31, 2010 at 7:29 pm

Great movie,Great ad,Kenmc.

chspringer on August 8, 2011 at 1:13 pm

This would be the same block that now hold the Empire 20, which is currently closed.

duus on January 26, 2014 at 7:10 pm

The exterior remodel of the facade took place in the early 1940s as was announced in December 1940 in this San Bernardino newspaper (includes a drawing of the new facade) http://cbsrdb3.ucr.edu/cgi-bin/cdnc?a=d&d=SBS19401224.1.11&srpos=2&e=———-en—20—1—txt-txIN-%22ritz+theater%22+marque——–# There was also an interior remodel to the building in 1935 which gave it a more “modernistic” lobby and auditorium. Here is a 1935 photo of the pre-remodel facade with its Vitaphone marquee http://cbsrdb3.ucr.edu/cgi-bin/cdnc?a=d&d=SBS19350104.1.23&srpos=180&e=———-en—20—161—txt-txIN-%22ritz+theater%22——–#

rivest266 on May 25, 2015 at 3:52 pm

March 6th, 1930 grand opening ad as Ritz in photo section

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