Radio City Music Hall
New York, NY
June 28, 2020
Flashing Back 50 Years to July, 1970
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Advance ad published June 28th, 1970, for opening on July 23rd. Due to “unprecedented demand,” both the first and second mezzanines would be reserved-seat sections bookable in advance.
If that is the case how did they come up with 5,000 general admission seats available?
And how did this movie get a G rating?
The auditorium has three mezzanines. For “Darling Lilli,” the third and topmost mezzanine provided some of the 5,000 general admission seats.
Yes but the Music Hall has about 6,000 seats. If 2 mezzanines are used that brings you down to more like 4,000.
When selling first mezzanine seats in advance for a holiday show for example the Music Hall would always say 5,000 general admission seats available for every performance. Here they are saying the exact same thing but reserved seats are in two mezzanines.
It’s pure hype.
When I worked there as a doorman they would sometimes create outside lines when the performance was far from sold out or even well attended.
I think Times Square theaters did the same thing.
I read Mike Todd sometimes had the sold out sign put up at the Rivoli for 80 Days even if the performance wasn’t.
Now on youtube I’ve been hearing that Disney has been known to buy out performances of ‘tentpole’ movies to inflate grosses and increase demand for tickets. The old showmanship is not completely dead.
I don’t think they necessarily had reserve seating in the entire first and second mezzanines, perhaps only the first few rows of each…