Desperation Policy change at the Roxy

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Tiny Stephen Paley

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Roxy Theatre

Roxy Theatre

New York, NY

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Taken on: January 1, 4501

Uploaded on: May 6, 2014

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Date_time: Mon May 05 10:10:03 -0700 2014

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Date_time_original: Sat Jan 01 00:00:00 -0800 4501

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Desperation Policy change at the Roxy

In late January, 1933, the bankrupted Roxy adopted “bargain” prices, with all seats at 25 cents during the day and 35 cents at night, and on all seven days of the week, to fight competition from the two recently opened showcases in nearby Rockefeller Center.

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