Roxy Theatre

153 W. 50th Street,
New York, NY 10020

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Roxy Theatre

If a picture is worth a thousand words, then one look at photos of this palatial movie palace is worth about a million. Often cited as the most impressive movie palace ever built, the Roxy Theatre was called “The Cathedral of the Motion Picture” by its creator and namesake, Samuel ‘Roxy’ Rothafel. Roxy was arguably the greatest showmen of his time and he built a theatre that has seemingly outlasted his own legend.

With its 6,214 seats and multi-tiered balconies, the Roxy Theatre was the showplace of New York City and of the nation. Construction began on March 22, 1926 and it opened on March 11, 1927 with a world premiere presentation of United Artists “The Loves of Sonya” starring Gloria Swanson. It was designed by architect Walter W. Ahlschlager of Chicago (who also designed New York’s Beacon Theatre), with interior decoration by Harold W. Rambusch of New York. Its rather modest entrance at the corner of the Taft Hotel building disguised one of the most cavernous lobbies ever built and a magnificent auditorium that has lived on in its patrons' imagination. Whatever adjectives can be used for the Roxy Theatre, they all fail to signify the theatre’s achievement.

The Roxy Theatre was equipped with three Kimball organs. The auditorium organ had 29 ranks installed under the stage and 3 ‘fanfare’ ranks above the proscenium. This magnificent instrument had three consoles. The main console had 5 manuals and was opened by organist C.A.J. Parmentier, while the two 3 manual consoles were opened by organists Dezso Von D'Antalffy and Emile Velazco. There was also a Kimball organ in the Grand Foyer Rotunda which had 3 manuals and was opened by organist Lew White. A 2 manual Kimball organ was located in the theatres' recording studio located on the roof above the proscenium. There was an 110-piece Roxy Symphony Orchestra, conducted by Erno Rapee.

On September 1, 1953 the Roxy Theatre was equipped with CinemaScope and a curved screen 65ft wide and 26ft tall was installed to screen a formal international showing of “The Robe” starring Richard Burton. The world premiere of the movie was held at the Roxy Theatre the following evening. Sadly this brought an end to stage shows as part of the program. On April 9, 1958 it was equipped with Cinemiracle to screen “Windjammer” on a curved screen 100ft wide and 40ft tall. Sadly, the decline in attendance that had begun in the 1950’s spilled over into the early-1960’s and the Roxy Theatre closed with Dirk Bogarde in “The Wind Cannot Read” which began its run on March 9, 1960. Despite numerous protests, it was razed in the summer of 1960 and demolition was completed by the end of 1960. In its place sits a nondescript and unremarkable office building. The neighboring Taft Hotel survives to this day (now the Michelangelo Hotel) and is the only evidence that this epic structure was ever here. A TGI Friday’s restaurant and a KFC restaurant now occupy the theatres' original entrance.

The legacy of the Roxy Theatre is almost as impressive as the theatre itself once was. The name ‘Roxy’ has since adorned movie theatres, nightclubs, restaurants and a host of other establishments around the world all attempting to give to their patrons what Roxy always brought to his own: entertainment.

The end of the Roxy Theatre signified the beginning of the end for thousands of movie palaces across the country. With its destruction, New York City began to destroy its past for urban renewal and the city, and movie palaces, have never been the same.

Contributed by Cinema Treasures

Recent comments (view all 1,182 comments)

Comfortably Cool
Comfortably Cool on March 14, 2019 at 6:19 am

Curiously, the list of the Roxy’s “Nearby Theaters” doesn’t include Radio City Music Hall, which was just one block away and its largest and most serious competition.

robboehm on March 14, 2019 at 7:05 am

Nearby theaters is not reliable. Period.

Al Alvarez
Al Alvarez on March 14, 2019 at 7:29 am

I think in the case of Manhattan, it’s just based on actual distance. Three street blocks here are almost as far as one block of avenues. Those other five theatres are simply closer.

vindanpar on March 14, 2019 at 10:12 am

Anybody know if Disney’s Cinderella opened here? I’ve seen ads for the NY openings of all the Disney classic animated films until even Sword in the Stone except for this one. If the ad has been posted I don’t recall seeing it. For some reason like Peter Pan and Lady and the Tramp it seems like a Roxy film. In fact if the Music Hall could show Snow White and Bambi Cinderella would have been a good fit. But after Bambi it seemed it turned to a no animated film policy until they were forced to with Charlie Brown as the Christmas movie because there were no other family friendly G rated films in late ‘69. And Charlie Brown was so famous and so much a part of the Zeitgeist of the time. It certainly wasn’t because of quality. I’m sure if Dolly or Mr. Chips had been available they would have been happy to have either as a holiday film.

Al Alvarez
Al Alvarez on March 14, 2019 at 10:35 am

“Cinderella” opened at the Mayfair.

vindanpar on March 14, 2019 at 10:58 am

Thanks. Didn’t know a Disney film ever played there. Not a very prestigious house for such a major release.

Buffer on March 31, 2019 at 1:46 pm

There was a 96 page history of the Roxy dated 1927 (opening year) and this is held by the Kent MOMI Museum, Deal, Kent

bigjoe59 on March 31, 2019 at 2:29 pm


is my assumption correct that large movie theaters such as the Roxy(or the Fox in San Francisco) probably played as many B or even C movies as they played A movies?

Mike (saps)
Mike (saps) on April 1, 2019 at 1:55 am

The Roxy, like other independent theaters not part of a major chain, often had to scramble for product.

rivest266 on April 17, 2019 at 2:53 pm

Posted a screengrab of “West Side Story” showing the Roxy being demolished in the photo section.

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