Paree Adult Cinema and Live Show
753-59 7th Avenue,
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Perhaps one of the most disreputable establishments of the “Adult Cinema” variety in its very short day, the Paree Adult Cinema and Live Show opened in November, 1970, on 7th Avenue between W 49th Street and W 50th Street on the site where NY theatre impresario Earl Carroll had built two eponymous showplaces that operated during the 1920’s and 1930’s (the second of which was a stunning 2,500-seat Art Deco style palace that lasted only a few years before conversion to a restaurant/night club).
The Paree Adult Cinema actually opened on the second floor of the office building that housed the Earl Carroll’s entrance and ticket lobby (the Carroll Theatre itself ran parallel to W 50th Street behind this structure) in space that had previously been a pool hall. Admission was $3.00 and patrons were offered a continuous program of hard-core films and live sex acts as well as “massages” at $10.00 per half hour.
When management of Rockefeller Center discovered on the day before Thanksgiving, 1972, that they were the principal landlords of the Paree Adult Cinema, they quickly announced that a deal to buy-out the establishment’s lease would be arranged and that the theatre would be closed the next day. However, the theatre’s operators took advantage of the holiday to sneak in for one last day of business before being closed by workers that Friday.
The operator of the Paree Adult Cinema and Live Show was N. Carroll Mallow, who (according to a 1972 NY Times article about the closing) “also operated the San Francisco sex cinema at 1541 Broadway and the Doll Theatre at 719 7th Avenue”.
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