Rivoli Theatre

1620 Broadway,
New York, NY 10019

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Rivoli Twin Theatre exterior

Viewing: Photo | Street View

A “sister” to the nearby Rialto Theatre, this lost theatre was a palatial early delight and once one of the grandest theatres on the east coast. The Rivoli Theatre opened December 28, 1917 with Douglas Fairbanks in “A Modern Musketeer”.

In its middle years, the Rivoli Theatre was one of New York City’s finest ‘roadshow’ theatres and was converted to 70mm Todd-AO with a deeply curved screen by Michael Todd for his feature, “Oklahoma!” which had its World Premiere on October 13, 1955 and was shown for 51 weeks. Other World Premieres of 70mm films included “Around the World in 80 Days”(October 17, 1956 and was showcased for 103 weeks), “The Big Fisherman”(August 4, 1959), “West Side Story”(October 18, 1961 and was screened for 77 weeks), “Cleopatra” (June 12, 1963 and was shown for 64 weeks), “The Sound of Music”(March 2, 1965 and was screened for 93 weeks), “The Sand Pebbles”(December 20, 1966), “Hello Dolly”(December 16,1969), “Fiddler on the Roof”(November 3, 1971) and “Man of La Mancha”(December 11, 1972).

The 1950’s deeply curved screen was enormous and generated the illusion of peripheral vision. The Rivoli Theatre, along with the nearby Capitol Theatre, showed event films and both movie houses showed “2001” on their giant screens. Patrons also recall that the sound quality of the six track stereo was as impressive as it’s visuals.

After it was twinned in December 1981, and the curved screen was removed. It became the United Artists Twin from October 26, 1984. One of the last features to play there was Richard Haines' low budget movie, “The Class of Nuke ‘Em High”. It was closed as the United Artists Twin in June 1987.

Where urban blight had at once shuttered, but saved the Rivoli Theatre from development, a turn around in the city’s fortune made the site too tempting for developers. The Rivoli Theatre, one of the greatest of all New York City theatres, was demolished after closing in June 1987. It has been replaced by a black glass skyscraper.

Contributed by Richard Haines, William Gabel

Recent comments (view all 792 comments)

rivoli157
rivoli157 on November 13, 2011 at 10:18 am

A re-issue of Gone With The Wind was the attraction before the Gala Premiere of Star! which was on October 22, 1968

rivoli157
rivoli157 on November 13, 2011 at 1:08 pm

September 11, 1978, as per The Village Voice, 2001: A Space Odyssey was playing at the UA Rivoli Theatre in 70 MM-6 Track Stereo

rivoli157
rivoli157 on November 18, 2011 at 9:55 am

As per the Village Voice, April 3, 1969-“Sweet Charity” at the UA Rivoli, 3 shows everyday Easter Week! Showtimes: 10:00 AM, 2:30, and 8:30 PM. You could get tickets at the box office or by mail

rivoli157
rivoli157 on November 19, 2011 at 4:10 pm

Seems the Rivoli went X back in 1969. Before the December 1969 premiere of “Hello,Dolly!”,in November a film starring Kier Dullea entitled “de Sade” was playing the theatre. That same film could also be seen at one of the 42nd St grindhouses.

AlAlvarez
AlAlvarez on November 19, 2011 at 4:38 pm

“De Sade” was an American International Release that played mainstream theatres and drive-in nationwide when X was still mild.

Ed Solero
Ed Solero on November 20, 2011 at 11:07 am

“X” as in “Midnight Cowboy’s rating. Equivalent to today’s "NC-17” – although now would probably get an “R” rating – and by no means tantamount to XXX or pornography.

rivoli157
rivoli157 on November 21, 2011 at 9:43 am

sorry, I should have clarified that I knew that the 1969 X was not on par w/ XXX. But in 1969 X still was something. And this film was in wide release at multiple theatres, including the 42nd St House. Again, my apologies

Logan5
Logan5 on March 28, 2012 at 12:25 pm

“The Great Waldo Pepper” premiered at the Rivoli Theatre (1620 Broadway) on Wednesday March 12, 1975 and went into wide release in the U.S. the next day.

wally 75
wally 75 on March 28, 2012 at 11:06 pm

LOGAN5…Somewhere on this site are pictures of opening night..I was there….

Tinseltoes
Tinseltoes on April 13, 2012 at 7:49 am

Seventy-three years ago tonight, Samuel Goldwyn’s filmization of Emily Bronte’s classic novel, “Wuthering Heights,” debuted at the Rivoli Theatre with a “Popular Price Premiere” open to the public. Directed by William Wyler, the B&W United Artists release starred Laurence Olivier, Merle Oberon, and David Niven. Continuous performances started the next day, with last screening at midnight throughout the run.

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