Rivoli Theatre

1620 Broadway,
New York, NY 10019

Unfavorite 43 people favorited this theater

Showing 1 - 25 of 763 comments

robboehm on June 8, 2017 at 1:04 pm

That seemed to be the norm even on Long Island. Cheaper.

vindanpar on June 6, 2017 at 2:27 pm

Great Rivoli photos with Moonraker marquee and 7th Av billboard. Thank you!

Only thing is I wish they hadn’t replaced the neon frame of the marquee with the plain boring chrome. Anyone know when it was changed?

I believe it was still there in the early 70s. Same thing happened with the very cool modern Criterion marquee. Again I believed it happened there sometime during the 70s.

paul baar
paul baar on May 30, 2017 at 7:47 am

I Saw Roger Moore in the James Bond epic"Moonraker"in 1979.I loved all the billboard art work around the theater.I have some photos if I could figure out how to post them.It was not my favorite but way better than"View to a Kill.

Coate on December 31, 2016 at 2:55 pm

Newly-published retrospective article which includes mention of the record-breaking two-year run at the Rivoli. Around the World in 60 Years: Remembering “Around the World in 80 Days” on its 60th Anniversary

Norman_24 on November 27, 2016 at 12:16 am

It should be noted that the owners of the Rivoli / UA Twin pulled a fast one on the City, putting in for repairs and then blasting out one of the theater’s Roman Columns. I worked right across from it at The Brill and watched the workmen take drill to it. As my favorite theater at the time, it pissed me the f*ck off.

Comfortably Cool
Comfortably Cool on September 27, 2016 at 6:12 am

For the exhibition side of the industry, Vincent Canby was probably the most knowledgeable critic/reporter that The New York Times ever had. Prior to joining the NYT, Canby had many years of experience covering exhibition for Variety and before that for Quigley’s Motion Picture Herald.

vindanpar on September 27, 2016 at 4:40 am

And the article was written by Vincent Canby who I have no doubt had no interest in fact checking anything about these 2 films mentioned and just copied what was in the handed out press release. Being that this was very recent history didn’t the manager of the Rivoli notice this?

I understand the Rivoli,I believe I read this in an old Variety on microfilm, itself was not happy about letting go of SOM and fought to hold on to it being that it was still so successful.

I can’t understand why the film didn’t have its ‘73 big ballyhooed rerelease there. I was old enough to finally have seen it in one of my favorite movie theaters. You know 'The Sound of Music returns home!’ that kind of thing. Instead it played at the National a theater I didn’t like so I didn’t bother.

The Sand Pebbles is like Zhivago. Why oh why wasn’t it filmed in 70MM? Was it that expensive at that point when other films were still doing it and both Wise and Lean would use it for their next films?

Other films of the era that definitely could have used it were Hawaii, Oliver! and Funny Girl.

Mike (saps)
Mike (saps) on September 26, 2016 at 8:58 pm

There’s a NYTimes article in the photo section that raises those issues.

Al Alvarez
Al Alvarez on September 26, 2016 at 8:49 pm

Sorry, Vindanpar. I don’t understand that first part of your comment. Where does it say WSS played for 113 weeks and what does it have to do with 1966 anyway?

vindanpar on September 26, 2016 at 7:48 pm

WSS played 113 weeks at the Rivoli?

It opened there in I believe Oct of ‘61. Cleopatra opened there in summer of '63.

I guess they weren’t teaching math in ‘66.

And Sound of Music would have been Rivoli’s longest run.

Very odd.

Unless I’m the one to have to take remedial math or my reading comprehension is nil.

I spoke to Wise asking him what happened to the plaque in the lobby dedicated to him listing his films that had played at the theater when they tore it down. He said he hadn’t thought of that plaque since it was put up.

I hope some movie buff stole it and it still exists somewhere.

Mike (saps)
Mike (saps) on August 18, 2016 at 4:53 pm

I also saw A Bridge a Too Far at the Rivoli, but no Joe Levine…:(

bigjoe59 on August 18, 2016 at 1:02 pm


many years ago I attended the opening day performance of A Bridge To Far. as an added treat Joseph E. Levine was outside the Rivoli in a comfy chair greeting people as they bought tickets.

JackIndiana on March 14, 2016 at 8:49 am

Movies I saw at the Rivoli included JAWS, which was quite a thrill on that gigantic screen. THE PINK PANTHER STRIKES AGAIN (I think I saw it there), THE OUTLAW JOSEY WALES, THE GAUNTLET, CAPRICORN ONE, MOONRAKER, 1941, WHERE THE BUFFALO ROAM, THE ISLAND and BUSTIN' LOOSE. I saw a few after it was twinned including GHOST STORY, the two CONAN movies, PSYCHO II and TANK. The only movies I saw there after it was renamed the United Artists Twin, were BACK TO SCHOOL and THREE AMIGOS. NYC could really use a place like the Rivoli and Loews Astor Plaza again.

vindanpar on December 21, 2015 at 9:32 pm

I posted on the Music Hall page. That woman was correct but she got the year wrong. It was ‘75.

And the Music Hall did indeed show long epics with their stage shows. Not only SOM, but also GWTW, 2001 and Dr.Z. And though I didn’t see the other films SOM had its intermission as well.

wally 75
wally 75 on December 21, 2015 at 9:22 pm

PS: To the left my picture with Redford and George roy Hill…The Great Waldo Pepper.

wally 75
wally 75 on December 21, 2015 at 9:20 pm

I was in high school when I saw the Sound Of music Myron, and you ar right it was at the Rivoli NYC. I remember saying to myself how I would like to manage it some day….1975 I did.

Myron on December 21, 2015 at 12:50 pm

A poster claims that she saw The Sound of Music in 1965 when she was a little girl at the Radio City Music Hall. She is mistaken; it was the Rivoli I am sure. Radio City never presented long epics with intermissions as the RCMH included a stage show with the Rockettes. A 4 hour long show was never allowed.

vindanpar on November 23, 2015 at 1:39 pm

Thanks for the recent pics of the Rivoli at twilight in the early 60s. Wish I had been around then to go to these roadshow movies. I’m sure I would have gone multiple times.

Going to a multiplex to see contemporary movies does absolutely nothing for me. A DVD at home will do fine.

moax429 on November 23, 2015 at 1:28 pm

techman707, September 14, 2014 at 10:18 A.M.: “Thanks to the consent decrees beginning in 1940 onward, the Loews/MGM relationship was ended. Not only did it HURT the industry (including the independent exhibitors), it forced Loews to shut down, sell or permanently close HUNDREDS of theatres across the country. Today, ANYTHING GOES. With everything going on today, we will either wind up with NO THEATRES, or ONE COMPANY running virtually every theatre that’s left. Does a particular company or two come to mind? And finally, does ANYONE care?”

Yes, Techman, at least one company comes to my mind: AMC. But, mercifully, they pulled out of the Lansing, Michigan area (where I now live) in the early 90’s. (Let’s hope they don’t make a comeback here!)

And yes, indeed, I do care. It would be nice to see some of the independent, old-time movie houses saved and updated so future generations can enjoy them. (Three examples of these in my area are the Eaton Theater in Charlotte, Michigan, which now has two screens – one in the former balcony area – but with all-digital projection; the Sun Theater, a single-screener in Grand Ledge, Michigan, also now all-digital; and another Sun Theater, this one in Williamston, Michigan and is another single-screener with digital projection.)

And the Consent Decree you were referring to was decided by the Supreme Court in 1948 in United States vs. Paramount Pictures, Inc. The Court ruled that the movie studios owning their own theaters was a violation of the Sherman Antitrust Act.

Here is a link to an article about that at Wikipedia: https://en.wikipedia.org/wiki/United_States_v.Paramount_Pictures,Inc.

This should shed some light on why, in the example you mentioned, Loew’s had to divorce MGM from their holdings and why the other studios who owned theaters had to do the same.

DavidZornig on November 23, 2015 at 9:35 am

1925 photo added courtesy of the Quality Retro Oldies 1900s-1970s. Facebook page.

DavidZornig on September 25, 2015 at 1:12 pm

1932 “White Zombie” marquee photo added courtesy of Doug Simmons.

robboehm on March 2, 2015 at 7:34 pm

Re several comments back. Maybe going pay for view would be a good idea. Movies come and go without any distribution. Contenders for Golden Globe Big Eyes and Cake had almost zip distribution. Before Academy Awards Birdman was a tough film to find.

Coate on March 2, 2015 at 9:20 am

Happy 50th to “The Sound of Music,” which world premiered at the Rivoli on this day in 1965.

On a related note, some longtime Cinema Treasures readers might recall a Sound of Music 45th anniversary retrospective article I posted here five years ago. I’m in the process of updating it for the 50th anniversary, so please contact me (or post here or on the article’s page) if you note anything that ought to be added, deleted, updated, corrected, etc. Thank you.

RogerA on October 18, 2014 at 1:31 pm

markp yes the studios are destroying the biz they have been wanting to eliminate the theaters and go to pay per view for years and they are succeeding

markp on September 15, 2014 at 5:00 pm

techman707, when I lost my job as projectionist in May of 2013 (after 37 years) the owner I was working for said that the film companies would love to see all theatres gone and have everything go to pay per view. Now I dont know if this could happen, but you never know.