Roxy Theatre

153 W. 50th Street,
New York, NY 10020

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bigjoe59 on August 2, 2020 at 3:11 pm

Hello- as stated in Joseph’s Aug.1st post how was the roadshow engagement of Windjammer “disastrous”? was it the Cinemiracle projection or no one came? I would think using a HUGE theater like the Roxy for a roadshow engagement not a good idea.

bigjoe59 on August 2, 2020 at 3:03 pm


to Joseph thanks for the info. of the ones you mention the only souvenir program I have as stated was for The Robe. its interesting I’ve never come across the others you mention either in memorabilia shops or online.

Joseph on August 2, 2020 at 2:56 pm

Te souvenir programs, roxy sold many over the years including: Wilson,RAZORS EDGE, ROBE, ALL ABOUT EVE, CAROUSEL, LING AND I, EGYPTIAN. A FAREWELL TO ARMS, LIL ABNER, KING AND I, BIG CIRUS. A,THERE’S NO BUSINESS LIKE SHOW BUSINESSES, all come to mind

bigjoe59 on August 2, 2020 at 2:15 pm


speaking of the late but great Roxy. the only souvenir program I have from a film that debuted at the Roxy is for The Robe. I found it in a memorabilia shop say 20 years ago. does anyone know of any other films which debuted here which had souvenir programs? thanks in advance.

stevenj on August 2, 2020 at 1:21 pm

I scanned from my copy of Ben M Hall’s book The Best Remaining Seats and uploaded to Photos the Roxy’s final day ad for The Wind Cannot Read.

Comfortably Cool
Comfortably Cool on August 2, 2020 at 12:07 pm

The Roxy deserves to be returned to its rightful place in the “Famous Movie Theaters” feature on the main PHOTOS page. For whatever reason, the Roxy was removed to make way for the former Loew’s Kings when rejuvenated for performing arts.

vindanpar on August 2, 2020 at 11:28 am

I’ve always wanted to see this movie simply because it closed the Roxy. did the people in the audience know it was the last night of the Roxy or did it close without being announced? I wonder how many people were there.

walterk on August 2, 2020 at 11:27 am

You have to use html code. That’s why cutting and pasting links gives you a link you can’t open unless you cut and paste it. A hassle, but a little searching will show how. I’d show you here,but they wouldn’t show up:-). There are about a dozen keystrokes to make a working link, and only a half dozen to italicize. Hope this helps.

Mike (saps)
Mike (saps) on August 2, 2020 at 10:09 am

Also a little off topic, LOL, how does one italicize or bold a word or comment? I have looked for instructions on the site, to no avail.

DavidZornig on August 2, 2020 at 8:29 am

The full movie is also free on YouTube.

Joseph on August 2, 2020 at 7:48 am

Re WIND CANNOT READ, this was a British production originally issued in UK markets during 1958. It was picked up by Fox for foreign distribution later. Probably a last minute pickup by Roxy management before closing date which was undecided during final weeks. The movie is available as a UK DVD issue (simple google search).

MarkDHite on August 2, 2020 at 7:35 am

Why so full of rage? “The Wind Cannot Read” was the last film to play the Roxy which makes it completely on-topic. And I’ll bet a lot of fans of the Roxy have wondered over the years why they have never been able to see this film, however routine or dull it may be.

RickB on August 2, 2020 at 6:27 am

This is a little off-topic, but does anyone know why “The Wind Cannot Read” has apparently never been shown on television in the USA? It started showing up on Canadian TV around 1965, has been on British and Australian TV with some regularity, but I find no evidence of US airings. Even if it wasn’t a hit, you’d think a film that played a major theater like this would have at least been stuck into some kind of Late Late Show syndication package to squeeze a few dollars out of it.

Joseph on August 1, 2020 at 12:30 pm

The NY ROXY Theatre, one of the unfortunate early victims of a long list of demolished movie palaces which would increase as the 1960s wore on, was done in more by NYC real-estate dealings than for faltering financial reasons. It is easily assumed that business was poor enough during final months to cause closure. Actually the hand writing was on the wall when Rockefeller Center, with an eye towards future expansion, purchased the ROXY property and leased it back to its then current management in 1955. Even in 1955 news reports were claiming the ROXY site along with the rest of the block bound by 6th and 7th Ave would become a “television city” extension of Rockefeller Center. Of course, this never happened. What did happen was one of Rock Centers star tenants, Time-Life Inc. threaten to move from a smaller Rock plaza building. Rock Center used the Roxy “air rights” to build a new Time-Life skyscraper facing 6th Ave, completed in 1959. Following the disastrous WINDJAMMER roadshow, ROXY management attempted a return to stage shows with mediocre results. Also considered at this time were live TV broadcasts from the ROXY stage and sophisticated Las Vegas style revues. None of this came to pass, rather owner Rock Center took management control and sold the ROXY to NY real-estate wheeler dealer William Zeckendorf in December 1959. Zeckendorf claimed to be building an expansion of the neighboring Taft hotel onto the ROXY site, which never happened. Rather, Zeckendorf contracted for demolishment and re-sold the partially cleared Roxy site. All this occurred within a few short months. Nowhere in the brief closing notices was any mention of the ROXY’s financial situation at the time of closing. The only financial information published was the various property buying and selling pricings between principles at the time. Its obvious Rock Center was not interested in keeping the ROXY afloat. Rather, it was just a means towards an end.

bigjoe59 on July 31, 2020 at 3:22 pm


I unfortunately wasn’t able to experience the Roxy which is tied in most people’s hearts with the San Francisco Fox as the best movie palace ever. so aside from any competition it gave RCMH weren’t huge theaters like the Roxy doomed with a capital D the second tvs became commomplace in the majority of U.S. homes?

Bruce Cassaro
Bruce Cassaro on July 31, 2020 at 2:18 pm

The Roxy for most of its life was the flagship theatre for 20th-Century=Fox.It was the second highest grossing theatre in the world only after Radio City Music Hall.In 1953 it held the highest grossing single week with “The Robe” $264,000 without a supporting stage show. By 1960 there wasn’t room for both Radio City and the Roxy with there stage and film policy due to lack of quality film product. Air Rights and development and the Rockefellers helped eliminate the Roxy. The Roxy was very successful for most of its life with its association with Fox as the Capitol was successful due to M-G-M. We will never see there likes ever again.

DavidZornig on July 22, 2020 at 5:10 pm

World Premiere of “Giant” was October 10, 1956 at the Roxy Theatre. One image added, and premiere ticket images below.‘'giant’‘-premiere——james-dean’s-last-film——with-liz-taylor,-rock-hudson-lot7254.aspx

vindanpar on June 27, 2020 at 7:28 pm

You didn’t experience the curved screen at the Rivoli?

bigjoe59 on June 27, 2020 at 4:05 pm


I thank everyone who replied to my question. the only curved screens I ever experienced in Manhattan theaters were the Loews Capitol and the Warner. in the photo section for this theater there are numerous ads which imply rather boldly that the CinemaScope screen was curved. in fact in the special features on the Blu-ray disc of The Robe it makes it clear that the CinemaScope screen was curved.

MarkDHite on June 27, 2020 at 3:30 pm

Yes, I wonder if they ever replaced it.

vindanpar on June 27, 2020 at 3:19 pm

You can see a quite a number of seams. I wonder how noticeable it was when a film was on the screen.

MarkDHite on June 27, 2020 at 3:14 pm

And yes the screen was somewhat curved, looking at the photo. Nothing like Cinerama, CM, or a Todd-AO Cinestage screen, of course.

MarkDHite on June 27, 2020 at 3:07 pm

If you can copy and paste this link, scroll down for a photo of the Roxy’s Cinemascope screen at the 1953 debut of “The Robe”. It was able to be flown because stage shows continued at the Roxy up until it’s last weeks. It was 65x25 feet.

The exception was the 24 week run of “Windjammer” in CineMiracle in 1958. The CM screen was 100x40 feet and completely covered the proscenium and some of the side walls. The front of the Roxy suffered severe damage during its installation. After Windjammer, those messed up walls were covered in drapes and the Cinemascope + stage presentations continued for about two more years till the theatre closed.

vindanpar on June 27, 2020 at 1:27 pm

But they were able to fly it so it couldn’t have been that curved and it had to be inside the proscenium so there couldn’t be any sense of enveloping the audience despite what the ads made it look like. Of course I’m not speaking from first hand experience. Is there anybody who can?

bigjoe59 on June 27, 2020 at 12:33 pm


I’m guessing the Roxy was the theater in Manhattan that showed CinemaScope films on a curved screen.