Bridge Cinema de lux

National Amusements is trying to sell this theater, along with 90 others in the chain.

The correct name of the theatre is The Bridge Cinema de lux (Deluxe is not spelled in it's normal way at this theatre).

A bit more about the theatre itself:

This theatre is the centerpiece of the Howard Hughes Center off Howard Hughes Parkway and the 405 Freeway in LA (Westchester to be exact). It was supposed to be operated by Edwards Theatres but, due to the industry-wide collapse of (nearly) every major movie chain in the USA, Edwards lost this one. I still remember when the Center opened but the theatre sat vacant for (what it seemed like) weeks. No one had a clue who would operate it or when it would open.

Enter National Amusements who stepped in, called the place The Bridge Cinema de lux and opened the place up in Summer 2001. They dressed the theatre up with a way out combination of 1960's era decor mixed with 21st century flourishes. The theatre sits on 3 levels: Level 1 holds 11 screens - including their IMAX theatre (a TRUE, GENUINE IMAX with the 6 story tall screen that we know and love) a reserved seating "Directors Hall" auditorium with leather seats and concierge service, and another auditorium called CenterStage where they feature live performances before the show on weekends.

Level 2 is their lobby and main entrance which leads guests to escalators taking them to level 1 or 3. Their credit card kiosks as well as Guest Services are in the lobby as well.

Level 3 features their in-theatre restaurant 12 Lounge (named because Edwards had originally slated that space to Auditorium 12, but NA had other plans) featuring lots of booze, burgers, chicken tenders and pizza (REALLY GOOD PIZZA!). Also on Level 3 are 6 massively sized auditoriums - 2 of them are the aforementioned Directors Hall auditoriums with reserved seating.

Theatre has nice sized flat screens ranging from about 40 to 60 feet. It is equipped for digital projection in all of its auditoriums and pumps out Dolby Digital EX sound.

The only drawback about the theatre is the $2.00 parking at the Howard Hughes Center (unnecesary!) and the concession lines are slower than molasses. But I love the place a lot!

I remember when the Hughes Center location was a big vacant lot, seen on the right as you go down the 405 south near Marina del Rey. There is one parcel left that was supposed to be developed a while ago, but may have been a victim of the recession.

National Amusements officially has this theatre for sale.

http://tinyurl.com/yg637mh

I sure hope Regal doesn't pick it up. The presentation quality will suffer immensely!

BREAKING NEWS: Rave is closing a deal to buy 35 theatres from National Amusements - presumably including this one. Makes sense...Rave's other theatres across the country look just like The Bridge to me.

As of 12/21, this theatre is now officially owned by Rave Motion Pictures. The theatre is listed on Rave's website in the California roster of theatres.

The showtimes are stiil on NA website too , I think the change of names shoul be complete by spring of next year

Actually, I jumped the gun.

According to this LA Times article, The Bridge Cinema de Lux in LA IS NOT part of Rave's initial deal with National Amusements. However, the theatre IS part of Rave's deal to purchase 6 more theatres from NA. That deal is scheduled to close in 2 weeks.

Slowly but surely, the theatre is transitioning from NA to Rave. It's on Rave's website now...AND NA'S too!