 Recent exterior view of the Paramount Theater, located in downtown Toronto (taken June 9, 2002)Photo courtesy of Chad Irish
The Paramount Toronto is the first movie theater to be built in downtown Toronto, south of Bloor Street, in 14 years.
Located in the midst of the Queen Street West shopping, fashion, nightclub, and entertainment district, it has the look of a modern glass palace wrapped in neon. Its giant, multicoloured cube 60 feet above street level pulsates with vibrant light.
Sixteen square foot LED video screens on the cube's three exposed sides act as a rotating billboard, promoting the Paramount's coming attractions and special events.
The ground level lobby soars 45 feet high and the escalator that rises five storeys above street level is one of the longest in Canada. The clear, glass wall provides ascending and descending moviegoers with a dramatic view of Richmond Street. Another glass wall along the lobby at the top of the escalator and along the licensed lounge, Vivid, offers a panoramic view of downtown Toronto, overlooking John Street. The SkyDome and CN Tower are just minutes away.
Paramount Toronto's festive atmosphere is created with elaborate intelligent lighting throughout the lobbies and Vivid lounge. Plasma screens run film trailers as well as music and promotional videos.
Incorporated into this movie palace of the future is a bit of movie's historic past. Above the escalator is a pair of bronze railings from New York's famous Paramount Theatre, the opulent site of historic performances by Mae West, Bing Crosby, Ella Fitzgerald and Frank Sinatra. Closed and dismantled in 1964, the theater was located on Broadway on the street level of the Paramount Building, a 35-story skyscraper that for 40 years served as worldwide headquarters for Paramount Pictures.
All 13 screens and the Famous Players IMAX theater are located on one level. One screen features digital projection.
A special attraction is the stylish Club Room that can be rented for various corporate and special events and receptions.
The theater opened on May 1999 with the release of 'Star Wars: Episode One The Phantom Menace.' During that film's opening week, Paramount Toronto had the fifth highest box office gross on the continent. Paramount Toronto regularly ranks among North America's top grossing theaters.
Now operated by Cineplex, it has been re-named the Scotiabank Theatre Toronto
Contributed by Chad Irish
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