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  Discover. Preserve. Protect.
Also known as Variety Theatre

Paris Theatre

Miami Beach, FL
550 Washington Avenue
, Miami Beach, FL 33139 United States
(map)
Status: Closed
Screens: Single Screen
Style: Art Moderne
Function: Recording Studio
Seats: 1108
Chain: Unknown
Architect: Henry Hohauser
Firm: Unknown
Add a photo for this theater!
The Variety Theatre was designed by Miami Beach architect Henry Hohauser and opened in 1946. It was run by a small Florida chain named Claughton. I believe they had about a half dozen theatres in the greater Miami area. It was located in the South Beach district of Miami Beach (Washington Avenue and 5th Street). I remember the theatre in the 1950's. They booked mostly RKO and Republic films.

I was only in that house once as a child, so I don't remember much about it other than it having a big lobby area and a clock (oddly enough) to the right of the screen which I found to be annoying. Eventually Claughton dropped this theatre as well as the rest of their chain of theatres.

In the 1970's it became the Paris Theatre, first playing nudist films, then switching to porn. After sitting empty for a decade, purportedly it became a video/film production studio.
Contributed by Bob


YOUR COMMENTS

 
here are a couple of shots of this terrific deco building I took a couple of years ago

http://www.flickr.com/photos/woody1969/48975318/in/photostream/

http://www.flickr.com/photos/woody1969/48975317/in/photostream/
posted by woody on Oct 3, 2005 at 5:22am
Quite a coincidence--we went on virtually the same theater "photo safari" in May 2006, shooting the Roosevelt, Cameo, Paris, former Surf and Normandy & other MB theaters! Fascinating info on the Roosevelt--pretty steep rent, though. Never heard of the Tropics theater--where is that located?
JKane
posted by JKane on Jul 12, 2006 at 4:38pm
XXX TURNS TO ZZZZZZ: BEACH ADULT CINEMA SHUT

Miami Herald, The (FL) - June 26, 1989
Author: DAVID ZEMAN Herald Staff Writer

For more than a decade, the Roosevelt Theater has leered lasciviously at passing motorists as they slide across the Julia Tuttle Causeway into Miami Beach's business district.

But the adult movie theater closed with scarcely a whimper this month, canceling -- perhaps forever -- the South Florida showing of Seven Minutes in Heaven.

Merchants along 41st Street wonder what took so long.

"In two years here, I don't think I saw a half-dozen people go into that theater," said Paul Steinberg, a lawyer who works across the street.

His figures do not include the lawyers in his office who used to jokingly don raincoats when they crossed the road for popcorn. Only for popcorn.

It's hard to conceive that the same theater that bowed out with sex romps was originally called the Lemonade Theater when it opened in 1949 because free lemonade was served during intermission. The Roosevelt showed first-run movies then and even put on plays before converting to "adult" flicks about 15 years ago.

Yet even its detractors concede that the sex palace has become a part of the local fabric.

Thomas Coltrane, who runs a realty office next door, said the theater has guided many customers to his otherwise nondescript office.

"A 75-year-old lady once called me and said, 'I just can't imagine how to get to your place,' " said Coltrane. "I told her we were right next to the dirty movie theater. She said, 'Oh, I know exactly where you are.' "

The marquee has been empty since building owner Ted Konover bought out the lease from the theater's operator, Irwin Knohl, the first week in June. Konover, who purchased the building in 1985, and Knohl both refused to be interviewed.

However, Steinberg said Konover has shown him plans to build a restaurant, stores and offices where the Roosevelt stands abandoned at 770 41st St.

Peeking inside the fingerprint-smudged glass doors, visitors can still ogle the posters promoting coming attractions.

There's the sentimental Legend of Lady Blue, a movie "for those who still remember the first time"; Satin Suite, a "film" that won the praise of Hustler's discerning art critic; and a medical docudrama, The Naughty Nurse.

Rabbi Gary Glickstein of nearby Temple Beth Sholom recalled when the Roosevelt began promoting Debbie Does Dallas two days before the temple was to host an Israeli Independence Day festival in 1975.

Panicky elders from the temple prevailed on the Roosevelt to delay the ad campaign for a week.

"It's probably the best thing that's happened to Arthur Godfrey Road in the last 10 years," said Steinberg of the closing. "This is the gateway to Miami Beach and the business district. To have a large marquee advertising triple X-rated movies is not the first impression you want people to have."

The Roosevelt might have fallen victim to a take-out mentality, said Joe Bueno, manager of Video Variety in Miami Beach. Bueno said adult movies make up 50 percent of his store's weekend rentals.
posted by Harvey on Mar 23, 2008 at 11:43pm
Oh hell, wrong theater.
posted by Harvey on Mar 23, 2008 at 11:46pm
Okay, right theater.

CITY GIVES THEATER MISSION X RATING
Miami Herald, The (FL) - June 8, 1984
Author: PAUL SHANNON Herald Staff Writer

He is a South Beach preacher who calls himself John 3:16 Cook, and he believes his lot in life is to be persecuted.

When his days as a rhinestone-studded street preacher in St. Petersburg ended in scandal and the city shuttered his Skid Row missions, he blamed persecution.

He blamed it again when his son committed suicide in a city jail cell in the late 1970s, and when a judge ordered him to stop preaching for five years.

Today, John 3:16 Cook knows exactly why Miami Beach fire inspectors want to shut down the old X-rated movie theater where the marquee proclaims: "Soup, soap and hope -- Rated G." It's persecution, he says.

"I get into something and they climb on me. I knew they were going to try and stop me somehow. They always do," he said. "But I only take orders from God."

"It is a hazardous place," William Miller, Beach fire prevention chief, said of the mission that opened eight days ago. Miller's inspectors cited the theater, the Paris at 550 Washington Ave., for broken exit signs, lack of emergency lighting and exits blocked by rows of old seats and posters advertising pornographic movies.

If there was a fire, people asleep on cots or seated in the small chapel would be trapped, Miller said. He has asked the city's Code Enforcement Department to turn off power and water to the theater.

"We're going to close it," confirmed Daniel Skubish, the city's code enforcement director.

Cook is defiant. "They can't stop me. I'll bring 500 people in here for my Sunday service and they'll all have candles," he says.

As a preacher, Cook has never been one to shy away from a scrap with authorities. A onetime B-movie actor, Cook says, he found the Lord in the late 1960s, legally changed his name to add the biblical verse John 3:16 and stitched the numbers onto his rhinestone and satin outfits.

The passage, Cook's favorite, ends: "Whosoever believeth in Him should not perish, but have everlasting life."

Like his friend Lash LaRue -- who turned preacher after what the Film Encyclopedia called a "brief and unmemorable" career portraying a whip-wielding cowboy -- Cook toured on the South's tent revival circuit.

After a few years, he settled in St. Petersburg. He opened thrift shops and rescue missions for alcoholics, and drove around in a Cadillac. "I lived high at night to escape Skid Row," he says.

He immediately ran into trouble with the city, which he says cited him for code violations in his missions. He fought back, but says that his ardor was dampened when he was convicted of drunken driving.

Then, five years ago, Cook was accused of stealing money
from his son's trust fund. The son, who Cook says was a drug addict, committed suicide in a jail cell while the trial was pending, and Cook's wife ran off to Oklahoma with his three daughters.

For most of the five years that Cook was on probation, he sold a product that killed fleas and ticks on pets. Cook says he even toyed with the idea of changing his name to John Canine.

That ended abruptly two weeks ago, when Cook says God visited his small Georgia farm and told him to start a mission in South Miami Beach. He forsook his rhinestones for a dark suit with a priest's collar and picked out the Paris Theater , its cavernous interior littered with posters and empty film reels.

"This is a combat zone," he says.

As far as the city inspectors are concerned, Cook will have to do his preaching on the street until the code violations are fixed. Increasing the danger of a fire are bare wires and corroded connections on lights throughout the theater, they said. The candle on the pulpit Cook erected next to the screen shouldn't be lit, inspectors said.

"They can't stop me," Cook warns. "These people need someone to help them."

To make his point, he rushes out and grabs an elderly, bearded man passed out with a quart of malt liquor in the doorway of Irish Mike's Bar.

"The cops will get you here, come on," he urges, and drags the man to his tiny apartment behind the theater.

The man sits, looking bewildered, as Cook brushes his hair, towels him off and slips a clean shirt on him. Edward Lawrence's only comment comes when he is handed a baloney sandwich on whole wheat.

"Hey, that's pretty good, Pops," he says.

"This man is a baby, he's a little pup. He is beyond caring for himself," Cook shouts, prompting a call for quiet from another apartment. Raising his voice, he adds, "I am willing to do it for him."
Caption: photo: John 3:16 Cook with Edward Lawrence in doorway of deserted business
posted by Harvey on Mar 23, 2008 at 11:53pm
During the last 25 minutes of the movie "Bad Boys" there's a chase scene where they run through an all-white building passed a couple of model photo shoots. That whole sequence shows the current interior of the Paris Theatre.

When they first come through the front doors, you can see where the owners have built office space over the left (camera-left) two-thirds of the inclined walkway that leads up into the main theatre lobby. The next scene is a very brief look at the main lobby itself.

Except for the office space up front, the entire building was basically gutted and painted white for photo production work.
posted by miamiguy on Jul 31, 2008 at 12:10pm
This became the Paris in 1961.
posted by AlAlvarez on Aug 4, 2008 at 5:40pm
I'm hoping folks out there have more info on the Paris during its Variety years. Pre-1961, the Variety was owned/operated, I've been told in interviews, by brothers Jack and/or Martin ("Marty") Caplan. It is also possible that a David Caplan (another brother?) was involved. The Caplan family reportedly owned other theaters in Florida and perhaps elsewhere in the South. Sisters named Marietta and Leila (sp?) were also involved. The Variety premiered exploitation filmmaker Doris Wishman's first feature, Hideout in the Sun in January 1960. Variety - the entertainment industry newspaper - reported on 20 January 1960 that the opening week of Hideout produced "the biggest single week’s take in the 14-year history of the house" (placing its opening - if correct - around 1946). Variety Theatre, Inc. - presumably the Caplan family's firm - was incorporated in the State of Florida in November 1956 and dissolved in April 1961 (around the time the Variety became the Paris, as per a previous poster). I would like to know if anyone out there knows more about the Caplan family or can direct me to other resources on the early history of the Variety/Paris, especially in Miami newspapers of the time.
posted by GrindhouseGuy on Aug 6, 2008 at 6:40am
The exterior of the Variety Theatre c. 1960 is visible, by the way, several minutes into Doris Wishman's second feature film, Nude on the Moon. A drive-by shot shows part of the neighborhood as well as the theater's marquee advertising her first feature film, Hideout in the Sun (which premiered there in January 1960). Hideout in the Sun - a nudist film - ran at the Variety for at least 10 weeks according to the film's pressbook.
posted by GrindhouseGuy on Aug 6, 2008 at 6:47am
Could this be a Marty Kaplan you are referring to? Was involved with building the Bay harbor and Plantation theatres?
posted by AlAlvarez on Aug 6, 2008 at 7:36am
In re: Marty Caplan. Could be the same guy - don't know anything more about him. Know more?
posted by GrindhouseGuy on Aug 6, 2008 at 8:17am
The Marty Kaplan I knew owned an ad agency that did advertising and PR for Warner Bros. and those topless faux-French flesh and feather reviews that played in high class Miami Beach Hotel ballrooms in the 50's, 60's and 70's. He may have also represented talent.

The Paramount Antitrust case had ruled that companies such as Loews and Paramount (Publix, then ABC Florida State Theatres)could not build or buy new theatres first getting without government approval as they had been monopolizing the industry. This put them at a disadvantage in lucrative growing markets such as South Florida where new theatres deals were still hot.

Marty would build the theatres, open them and then sell them off once the courts approved. I don’t know who fronted the cash or whether there were behind the scenes contracts. I do know he was well liked and respected in the industry. I don't know whether he was the same man associated with the Paris.
posted by AlAlvarez on Aug 6, 2008 at 1:26pm
The Variety indeed did open in 1946. In 1961 it reinvented itself as the Paris and switched over to "nudie" pictures full time. It eventually went to full porn.

http://www.pbase.com/donboyd/image/94504501
posted by AlAlvarez on Mar 28, 2009 at 11:27am
Here is a 1981 photo. Looks like two screens.
http://tinyurl.com/djun6m
posted by ken mc on Apr 4, 2009 at 10:01pm
1985 Photo

1986 Photo

posted by Lost Memory on Apr 23, 2009 at 10:08am
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