Roxy Theatre

1545 Boardwalk,
Atlantic City, NJ 08401

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Roxy Theatre

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This was one of the largest movie palaces in Atlantic City. It was located on the Boardwalk at New York Avenue and was opened as the Stanley Theatre on July 3, 1925. It was originally designed by Philadelphia architectural firm Hoffman-Henon Co. and opened with 2,001 seats. Beautiful, large, wide auditorium with a large balcony, giant CinemaScope screen and mezzanine restrooms and lounge. I don’t recall 70mm presentations, but this theatre would have been much more suitable than the somewhat disappointing Virginia Theatre. I recall a large chandelier in the lobby.

The theatre was sold by the Stanley-Warner Corporation in 1958, to the Hamid Chain, which also operated the Shore, Hollywood, Virginia and Center. They renamed it Roxy Theatre and booked some great movies there (“Longest Day”, “Planet of the Apes”, “Goldfinger”, “Woodstock”, “Who’s Afraid of Virginia Woolf”). When you walked into this theatre, it was impressive.

It was later turned into a small indoor amusement park for small children and I worked at one of the food concession stands during summer vacation. The building was cavernous. A great theatre.

Contributed by Howard Barbakoff

Recent comments (view all 17 comments)

HowardB
HowardB on September 3, 2005 at 4:44 pm

I was pretty young when I went to theatres such as the Roxy, and my technical knowledge of presentation was slim at best. I really did not truly appreciate these palaces until they were all gone. I really regret not photographing these treasures for posterity. I was recently in one of the two big auditoriums at Neshaminy 24 with my 13
year old son and he was pretty awed when I explained to him that most
of the theatres I attended at his age or younger had twice the number of seats (600) that the two big rooms at the 24 have. By the
way, if you live in the area, auditoriums 2 and 24 at Neshaminy are probably the best places to see an “event” type film. Really large screens, good sound, 600 seats and not too many projection screw-ups even though it does appear that the boothes are “manned” by teenagers.

teecee
teecee on March 2, 2006 at 2:28 am

Listed in the 1970 FDY as part of G.G. Theatres.

Crazy Bob Madara
Crazy Bob Madara on September 7, 2006 at 1:46 pm

I remember Super Simplex projectors & Ashcraft arc lamps. The water circulator to cool the carbons was a sink of running water connected to the lamhouses. The theatre entrance was on the boardwalk, but the theatre ran paralell to it. You got to the booth though the back of the large balcony. I stood on the back roof on the way up to the booth and looked at the Traymore Hotel. One of the projectionist, Richard DeHaven, use to sunbath on that roof. He also use to swim around The Steel Pier at the age of 80!

edblank
edblank on May 8, 2008 at 9:11 pm

The Roxy played “A Hole in the Head” for several weeks in the summer of 1959. Beautiful theater. I’d rank it second only to the Warner/Warren in Atlantic City in the 1950s. — Ed Blank

kencmcintyre
kencmcintyre on May 8, 2008 at 9:25 pm

I vaguely recall the amusement park. I think there were a couple of childrens' rides and some skeeball games.

HowardB
HowardB on May 25, 2008 at 7:38 pm

This may clear up the mystery. Look up the Stanley Theater in Atlantic City. There is a link to a picture. Looking at the picture and the other buildings surrounding the “Stanley” I’m almost certain that the Stanley became the “Roxy” we are discussing here. The “Stanley” is listed as having over 1900 seats, which seems about right from my memories of the “Roxy” in the 60’s.

Ken Roe
Ken Roe on May 30, 2008 at 12:30 pm

The Stanley Theatre can by seen in the center background in this 1925 view of the Boardwalk:
View link

edblank
edblank on June 1, 2008 at 6:48 am

When a site is removed, what happens to the information and postings that were on it? Have they been threaded into this one or just erased? I’d hate to see the information just liquidated.

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