1214 Route 37,
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Easily the sketchiest movie theater in Toms River, Cinema Alley was always an interesting trip. It opened April 6, 1979. Located in the alley next door to Bob Kislin’s Sporting Goods and the Rag Shop, Cinema Alley housed some of the most uncomfortable seats known to man.
Last time I was there, we bought tickets at the window in the alley. The ticket man then ran around to the front door, tore our tickets, ran behind the concession stand, sold us popcorn, ran to the door of the theater to act as the doorman, and then ran up to the projection room to run the movie.
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