Perimeter Mall Theatre

4400 Ashford Dunwoody Road NE,
Atlanta, GA 30346

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EARTHQUAKE newspaper ad at Perimeter Mall in ATLANTA, GA

Viewing: Photo | Street View

Opened in December 1973, this Perimeter Mall was one the first General Cinema theatres in the Atlanta area. Although the theatre’s exterior and glass-encased lobby were cool and sophisticated, the auditoriums were awful. The theatre initially had three auditoriums, distinguished by seating capacity and screen size.

During the 1970s', the largest of the three auditoriums was split down the centre to allow for a fourth. This action afforded the theatre with three narrow auditoriums with very small screens. It was unfortunate that a GC didn’t provide this upscale community with a quality product akin to what Loews and ABC were offering at that time.

Perimeter Mall has been without a cinema since the GC property was razed in 1998.

Contributed by Jack Coursey

Recent comments (view all 39 comments)

StanMalone
StanMalone on July 13, 2013 at 12:29 pm

We checked on the Empire angle and while I do not remember where it played after its four week 70MM exclusive at Phipps. I am sure that it did not play here. As far as Jedi is concerned I do not recall ever looking. I think that it also opened at Phipps and if so it is unlikely that it would have played here. PM and PP are pretty close to each other and in those days of more limited releases probably would have been exclusive of each other, at least for a release of this type. Now, that is a different story as was made clear to me when GCC Parkside, where I was working, and the Regal Perimeter Point both ran Independence Day. I doubt that those two are even 2 miles or 10 minutes apart.

DavidDymond
DavidDymond on July 14, 2013 at 11:41 am

When you look at the ad for Earthquake at the top of the page you see am awesome “STARTS TODAY” This came from the Famous Players Canadian Corporation art department in TORONTO, Ontario.

BrockKing13
BrockKing13 on July 15, 2013 at 9:24 am

Mr. Dymond: I recently saw your comment about the Capitol Theatre in St. Catharines. It would be interesting to talk to a person of your obvious theatre knowledge more personally. Your name sounds very familliar. I worked for Famous from the early 70’s untill 1985 both in Hamilton and St. Catharines. I remember Mr. Mitchell very well from those years.I can be reached at

DavidDymond
DavidDymond on July 15, 2013 at 12:06 pm

Les Mitchell ran the old Capitol in St Catharines and did not like Roy Miller. I can’t print what Mitchell said about him!!

DavidDymond
DavidDymond on July 15, 2013 at 12:08 pm

Brock King I am on Facebook friend me and we can talk, I look forward to this. I will try and reach you by email, but I am just learning how to do it!!

DavidDymond
DavidDymond on July 15, 2013 at 12:10 pm

Chuck Famous Players Publicity was respected throughout North America and they certainly would be decent enough to share some of their art work with other chains, both within the Paramount Theatre Associates group and other chains. Other chains include Loew’s, General Cinemas — associated chains include ABC , etc.

DavidDymond
DavidDymond on July 15, 2013 at 12:11 pm

Famous Players Canadian Corporation was the Canadian arm of Paramount-Publix Theatres, the largest and greatest chain of them of all, proudly built by Adolph Zukor, Paramount founder!!

DavidDymond
DavidDymond on July 15, 2013 at 10:47 pm

I know Russ Bovin was a great showman and Loew’s operated some great theatres. We had two right in Toronto, AND that artwork would have been passed to the local Loew’s managers and then down to your home office. By the way The Loew’s Uptown Theatre in Toronto was pooled with Famous Players Canadian Corporation and booked by Famous Players. The profits were split in equal shares. The reason is because Loew’s had only two theatres in Toronto, and Famous Players had all the rest which isn’t exactly a strong position to be in. The Loew’s Yonge Street Theatre at 189 Yonge showed all the great MGM classics in Toronto, while Famous Players showed all the MGM product across the country. Maybe you can understand how Loew’s got ahold of some Famous Players advertising material.

DavidDymond
DavidDymond on July 15, 2013 at 10:50 pm

Loew’s and Shea’s in Toronto were operating partners of Famous Players Canadian Corporation. When the contracts for the theatre partnership were signed each of the parties agreed that if Famous Players so desired, they had the right to close any of the theatres at any time. Chuck, that is real power I hope you understand that!!

treadway
treadway on August 23, 2014 at 1:39 pm

My favorite memory of this theater is seeing “Rocky Horror Picture Show” there at midnight showings. I certainly saw plenty of other movies there too. Went movies would sell out at our usual theaters we would drive out to Perimeter.

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