174 Newark Avenue,
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Architects: John Bailey McElfatrick
Firms: J. B. McElfatrick and Sons
Previous Names: Bijou Theatre, Keith & Proctor's J.C. Theatre, B.F. Keith's Theatre
Opened as the Bijou Theatre on November 14, 1888 It was operated by Frederick Proctor. In 1906 he formed a partnership with B.F. Keith and the theatre was renamed Keith & Proctor’s J.C. Theatre until 1911 when the partnership was dissolved and it became B.F. Keith’s Theatre. On October 9, 1920 a Wurlitzer organ (opus 354) was installed. It was renamed Palace Theatre on October 12, 1929. By 1950 it was operated by Liggett-Florin Booking Service. It was still listed as operating in the 1955 Film Daily Yearbook.
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