Apollo Theatre

180 S. New York Avenue,
Atlantic City, NJ 08401

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Mikeoaklandpark on August 15, 2012 at 12:42 pm

Howard B I wonder if we knew each other as we grew up the same tim ein Atlantic City. I saw some of the same movies you mention in a 2005 posting.

Mike (saps)
Mike (saps) on August 14, 2012 at 7:37 pm

This theater was the site of Moss Hart and George S. Kaufman’s disastrous 1930 first out-of-town tryout for their eventual smash hit comedy Once in a Lifetime, their first collaboration.

InesitadaSilva on January 29, 2011 at 4:10 am

Many thanks residents for the above URLs and informative posts. I’d like to share with site visitors a web page regarding one European (actually German) vaudeville act called the Six Rockets that passed through Atlantic City on a couple of occasions. The page here: View link links up many vintage photos from the Act’s two visits there, although sadly none are from inside any theatre itself and rather reveals what an act was up to when not on the stage.

However, I would like to take this opportunity to enquire whether CT readers may know whether some theatres more than others among Atlantic City’s vaudeville houses may have hosted German or European acts (if that’s a possibility at all). A number of the city’s residents claimed German ancestry, so would some houses like the Apollo perhaps have catered rather more for the German speaking community? From the German Programm that the girls can be seen reading here: View link it would appear so.

Any suggestions or thoughts are more than welcome. Thank you very much in advance and I trust this post is useful to visitors.

Don Lewis
Don Lewis on September 20, 2010 at 10:09 pm

From the early 1900s a postcard showing a very large group of people crowding the street in front of Nixon’s Apollo Theatre in Atlantic City.

kencmcintyre on April 29, 2010 at 5:12 pm

The Apollo can be seen at the bottom of this postcard:

kencmcintyre on April 28, 2010 at 3:43 pm

Here is a larger version of the postcard linked in January 2008:

kencmcintyre on January 2, 2010 at 10:18 am

Here is the 1977 photo posted in November 2008:

kencmcintyre on January 2, 2010 at 10:15 am

it is mentioned here that “Birth of a Nation” kicked off the summer season at the Nixon in July 1915. Obviously Memorial Day was not the start of summer as that holiday hadn’t been invented yet.

kencmcintyre on August 21, 2009 at 6:08 pm

This is from Boxoffice magazine in June 1958:

ATLANTIC CITY-“High School Confidential”, first Albert Zugsmith film for MGM release, opened here May 29 to considerable fanfare. Zugsmith is a native son of Atlantic City and he and Jan Sterling, Charles Chaplin Jr., Jackie Coogan and DIane Jergens, stars of the film, received a rousing welcome.

The opening at the Apollo Theatre was for the benefit of the United Cerebral Palsy Fund. There was a motorcade parade, testimonial lunches and dinners and an address by Zugsmith at Atlantic City High School.

kencmcintyre on November 26, 2008 at 11:27 am

No. I went to the Beach Theater once on Atlantic Avenue when I was a teenager, to see an adult film, but I never had the nerve to try this place.

kencmcintyre on November 26, 2008 at 11:23 am

That’s the place. Boy does that bring back memories. Thanks for the photo.

kencmcintyre on September 4, 2008 at 5:08 pm

I don’t remember the hippie place. The burlesque place that I referred to on 9/3/05 was actually on the ground floor of the Morton.

Crazy Bob Madara
Crazy Bob Madara on September 4, 2008 at 12:36 pm

The theatre on Virginia between Pacific & the BW, may have been the Quarterdeck? I went there in 1970 & it was a teenage (hippie) dance club called “Phaze II”. In 1971 I remember some kind of a stage show on the marquee: “What Is Life?”. I can still see the nearby Morton Hotel.

edblank on May 20, 2008 at 10:10 am

Saw “The Five Pennies” there in the summer of 1959. I remember thinking the Apollo was less distinctive than most of the other Atlantic City moviehouses of that era. – Ed Blank

edblank on May 8, 2008 at 8:49 pm

Among the movies that played the Apollo was “The Five Pennies” in the summer of 1959. – Ed Blank

rsalters (Ron Salters)
rsalters (Ron Salters) on January 21, 2008 at 10:18 am

Note that in TC’s 1966 postcard there is a billboard advertising “Fralinger’s Salt Water Taffy”. Seems likely that this was the same Fralinger who was involved in the construction of the Apollo Theatre.

HowardBHaas on January 4, 2008 at 11:03 am

With Ron’s 1934 date for movies, then I will speculate that’s when architect William H. Lee worked on this theater.

Mikeoaklandpark on January 4, 2008 at 10:58 am

From what I know, an Embass Suites now sits on the site of the former Apollo theater. It closed as a burlesque house arounf 1977 because the auditorium was condemed. I knew Charlie Tannenbaum who owned the theatre from my banking days, After they closed the theatre, the lobby was used for charectures. That burned and some friends of mine opened a clothing store there.

rsalters (Ron Salters)
rsalters (Ron Salters) on January 4, 2008 at 10:38 am

Frick and Ward also state that the Apollo opened in April 1907. It was supposedly still standing when their directory was published in 1987. Joseph Fralinger who built it had also been the manager of the earlier Academy of Music.

rsalters (Ron Salters)
rsalters (Ron Salters) on January 4, 2008 at 10:26 am

According to the LHAT’s Frick/Ward 1987 “Directory of Historic American Theatres”, the Apollo “was erected by Joseph Fralinger to replace the Academy of Music which had burned in 1902”. It was a celebrated pre-Bway tryout house and roadshow house for many years, and went over completely to movies in 1934. The predecessor theatre, the Academy of Music, is listed under Atlantic City in the 1897-98 edition of the Julius Cahn Official Theatrical Guide. The seating was 1,600; the house had electric illumination, was located on the ground floor and had 3 to 10 members of the house orchestra. The proscenium opening was 50 feet wide X 22 feet high, and the stage was 48 feet deep. Even way back in 1897 there were over 300 hotels there. The population was 22,000.

kencmcintyre on July 19, 2007 at 3:49 pm

I remember the cheesy burlesque posters in the display cases in the early to mid 70s. The dancers all had exotic names like “Lotta Love” and so on. By that time the city was extremely poor shape.