Atlantic Drive-In

6733 E. Black Horse Pike,
Egg Harbor Township, NJ 08234

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Additional Info

Previously operated by: Frank Theatres, Walter Reade Theatres

Architects: Jack K. Vogel

Nearby Theaters

Atlantic Drive-In exterior

The Atlantic Drive-In was located on E. Black Horse Pike in Egg Harbor, N.J., close to Pleasantville. It was opened by Walter Reade Theatres Inc. on June 16, 1950, with Alan Ladd in “Whispering Smith” and Kirk Douglas in “My Dear Secretary”. The marquee and name-sign of the theatre featured a ‘flashing’ lighthouse.

The Atlantic Drive-In operated as a second-run theatre screening double bills, and it had a capacity for 900 cars. There was a play area, which included pony rides, and there was a television room.

The original drive-in was moved far back from the street following the construction of the Shore Mall. Later on, the Towne 4 theaters were built in front of the drive-in. The enclosed theaters and the drive-in co-existed until the mid-1980’s, when the drive-in closed. The screen were demolished in 1985. The Towne 4 is now the Towne 16.

Contributed by Ken McIntyre

Recent comments (view all 36 comments)

Crazy Bob Madara
Crazy Bob Madara on July 17, 2011 at 1:25 pm

The man is me. I worked as a rural letter carrier, in Mays Landing for my day job, & put a suit on & managed the Atantic & Absecon drive-ins (also the Ventnor & Margate) & I loved the Atlantic so much, that I wore a suit to work. it was my idea, & the Franks loved it! Sometimes I had to run the projectors (20 minute reels, & carbon arc lamps.

..I also have Asperger’s Syndrome, so I’m pretty weird!

jewgirl952 on October 17, 2011 at 5:01 pm

Hey Crazy Bob, in 1968 on Saturday nights, ours was always the last car there because we never watched the movie, our car windows were steamed up and then we fell asleep and got locked in. That cute guy and I got married and have been together for 44 years.

jewgirl952 on October 17, 2011 at 5:04 pm

Oh, and Crazy Bob, please go to this link for many pictures and more info on the Drive-In. Your picture is actually on there, as well as others. If you haven’t seen it, you’ll get a big kick out of it.

Mikeoaklandpark on October 19, 2011 at 10:22 am

In the later years it was operated by the dreaded Frank Theaters.

jwmovies on September 4, 2012 at 5:42 am

Address for the drive-in was 6733 Black Horse Pike. The screen was originally where the mall entrance is now. The latter screen was in the back on the mall on SW side, just west of the multiplex.

Mikeoaklandpark on September 4, 2012 at 8:22 am

Informaton needs to be updated. This drive in never had 3 screens.It was always a single screen theater.

rivest266 on August 25, 2013 at 7:41 am

1970 USGS aerial photo uploaded showing the Town cinema (as a twin)

rivest266 on August 25, 2013 at 7:48 am

1951 aerial photo uploaded, They must had moved the drive-in to make room for the shopping mall by 1969.

Drive-In 54
Drive-In 54 on January 6, 2015 at 10:42 am

Please up date the address to 6733 E Black Horse Pike.

Crazy Bob Madara
Crazy Bob Madara on September 29, 2020 at 12:19 pm

The theatre was located in Egg Harbor TWP., not Egg Harbor city. The theatre had a Pleasantville address, because EHT had no PO at that time

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