Black Horse Pike,
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The Atlantic Drive-In was located on the Black Horse Pike in Egg Harbor, N.J., close to Pleasantville. It was opened by Walter Reade Theatres Inc. on June 16, 1950, with Alan Ladd in “Whispering Smith” and Kirk Douglas in “My Dear Secretary”. The marquee and name-sign of the theatre featured a ‘flashing’ lighthouse.
The Atlantic Drive-In operated as a second-run theatre screening double bills, and it had a capacity for 900 cars. There was a play area, which included pony rides, and there was a television room.
The original drive-in was moved far back from the street following the construction of the Shore Mall. Later on, the Towne 4 theaters were built in front of the drive-in. The enclosed theaters and the drive-in co-existed until the mid-1980’s, when the drive-in closed. The screens were demolished in 1985. The Towne 4 is now the Towne 16.
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