318 West Houston Street,
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One of the last grand movies palaces built in America. When it opened on March 9, 1949, the Alameda Theater was the largest movie palace ever dedicated to Spanish language films & the performing arts. The Mexican film “Revancha” starring Ninon Sevilla was the opening movie. Singing cowboy Gene Autry was a surprise guest at the opening and he sang a popular ballad in Spanish.
The theater is housed within the historic International Building which was also home to the Mexican Consulate and the first Mexican Chamber of Commerce in the U.S. Built as a symbol of greater cultural understanding and Pan-American relations. Over 1,050 pieces of cold cathode adorn the 86 foot high marquee. The interior boasts phospherescent black light murals depicting scenes from the history of Texas and Mexico, the work of interior designer Hans R. Teichert. There was Altec Voice of the Theate stereo sound, Bodiform chairs, and an 18 foot performance stage. Neon lit, plexiglass murals line the walls and staircases.
Many of the greats from the golden age of Mexican cinema performed at the Alameda Theatre including: Pedro Infante, Cantinflas, Maria Felix, and Vicente Fernandez.
The theater was the winner of the most outstanding theater in the country in 1949. It lives on proudly today.
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