Dollar Cinema
6900 Boulevard Decarie,
Montreal,
QC
H3X 2T8
6900 Boulevard Decarie,
Montreal,
QC
H3X 2T8
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Contributed by
Wesley Brathwaite
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Background:
The theatre has 1,000 seats (350 in first screening room, 650 in second, with a performance stage in the latter) and has seen little to no renovation since first opening. The sound system however, has been upgraded to DTS Surround since becoming the Dollar Cinema. The theatre is located within the Decarie Square Mall, what can catatogorized as a dead mall.
History:
1977, Opened as “Odeon Decarie Square” under ownership of Cineplex Odeon. The name later changed to “Cinema Decarie Square”. First run films were shown.
1997, became a second-run film theatre. Proved unpopular.
1998, closed.
2000, Reopened as a repertory theatre for Indian Language films.
2002, closed again.
2004, Reopened as “Dollar Cinema”, by new owner Bernie Gurberg. Initially with a mix of repertory and second-run films, then only second-run films. Theme is ticket admission and all concessions cost only $1 (plus tax).
Mike Rivest’s pictures of the Dollar Cinema:
—> View link
—> View link
The owner has added a new “living room” to show older movies in.
From the looks of the website’s showtimes, the theatres looks like it is a four-screen theatre now.
Update: ticket price increases to $2.85 (taxes included). Still inexpensive, but really astray from original concept of movies for a dollar.
I uploaded the 1977 grand opening ad in the photo section.