Regal Knoxville Center Stadium 10
3051 N. Mall Road,
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Originally opened by United Artists as the UA 7 on August 10, 1984. It was later taken over by Regal Cinemas and they added three more screens on December 9, 1997. To be an extensively remodeled facility this theatre still looks quite good for its age. It has changed owners, changed names, had screens added, stadium seats added, lost its street signs and been the subject of a major redecoration effort. All this the result of intense competition with the East Town Crossing multi-plex (razed) and Carmike’s Millertown Pike 10.
The mall in which this theatre stands was re-named from East Town Mall, to Knoxville Center Mall in an effort to overcome the perceived prejudice Knoxvillians have against anything associated with the unfashionable east side of town.
Through all the changes this building has seen one interesting little decorative touch remains from the original design: hanging from the lobby ceiling is a neon sculture. The intent is to portray a motion picture projector casting the owner’s corportate Logo on the far lobby wall. It is interesting and fairly effective. However, the machine represented in the sculpture is not a 35mm movie projector, but rather shows a movie camera with its supply and take-up reels both mounted on top of the box.
I get a smile out of it every time I stand in the lobby – wondering if it was meant to be a camera, or if the designer didn’t know the difference.
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