Regal Knoxville Center Stadium 10

3051 N. Mall Road,
Knoxville, TN 37924

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Regal Knoxville Center Stadium 10

Originally opened by United Artists as the UA 7 on August 10, 1984. It was later taken over by Regal Cinemas and they added three more screens on December 9, 1997. To be an extensively remodeled facility this theatre still looks quite good for its age. It has changed owners, changed names, had screens added, stadium seats added, lost its street signs and been the subject of a major redecoration effort. All this the result of intense competition with the East Town Crossing multi-plex (razed) and Carmike’s Millertown Pike 10.

The mall in which this theatre stands was re-named from East Town Mall, to Knoxville Center Mall in an effort to overcome the perceived prejudice Knoxvillians have against anything associated with the unfashionable east side of town.

Through all the changes this building has seen one interesting little decorative touch remains from the original design: hanging from the lobby ceiling is a neon sculture. The intent is to portray a motion picture projector casting the owner’s corportate Logo on the far lobby wall. It is interesting and fairly effective. However, the machine represented in the sculpture is not a 35mm movie projector, but rather shows a movie camera with its supply and take-up reels both mounted on top of the box.

I get a smile out of it every time I stand in the lobby – wondering if it was meant to be a camera, or if the designer didn’t know the difference.

Contributed by Will Dunklin

Recent comments (view all 11 comments)

Scott Neff
Scott Neff on July 11, 2013 at 5:22 pm

What were some of the previous owners?

tntim on July 12, 2013 at 6:38 pm

It was built by United Artist and opened when the mall did in July of 1984. At that time the name of the theatre was UA 7. When Regal Entertainment Group purchased the UA chain it became a Regal Cinema. In the mid 90’s Regal added 3 more screens and converted the original 7 auditoriums to stadium seating.

Scott Neff
Scott Neff on July 15, 2013 at 10:26 am

Thanks all. So did UA operate other theatres in Knoxville that became Regal Cinemas prior to the formation of Regal Entertainment Group? (ie. before 2002).

greenth1ng on April 15, 2015 at 7:09 pm

Theaters 4, 5, & 6 are the new screens which were built sometime in 1997 when East Towne Mall was being renovated into Knoxville Center Mall. The original 4, 5, 6, & 7 became the current 7, 8, 9, & 10.

greenth1ng on April 16, 2015 at 10:12 pm

This theater splits new releases with the nearby Carmike Millertown Pike 10 theater.

Whatever movies are showing here will also be showing at the Carmike Wynnsong 16 theater in West Knoxville.

Likewise, whatever films open at Carmike Millertown 10 will also open at Regal West Town Mall 9 in West Knoxville.

greenth1ng on July 2, 2015 at 11:00 am

Seating capacities at this theater:

  • Theater 1 – 146 seats

  • Theater 2 – 145 seats

  • Theater 3 – 164 seats

  • Theaters 4 & 5 – 207 seats

  • Theater 6 – 381 seats

  • Theater 7 – 168 seats

  • Theater 8 – 130 seats

  • Theater 9 – 120 seats

  • Theater 10 – 240 seats

Theaters 3, 6, 7, & 10 are equipped to show 3D.

greenth1ng on January 6, 2017 at 10:58 am

December 5, 1997 grand re-opening ad added to photo section.

greenth1ng on January 19, 2017 at 1:06 pm

Actually, this opened on August 10, 1984. It was supposed to be July 25 – 29, but it was delayed to construction issues. The grand opening ad has been posted in the photo section.

rivest266 on September 4, 2018 at 2:20 pm

Better quality grand opening ads posted.

Fotomac on June 6, 2019 at 5:15 pm

I don’t think UA became part of Regal until 2002. If I were to hazard a guess, I’d say UA sold this and the Capri theatres to Regal around 1991.

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