Montclair Cinemas

9355 Monte Vista Avenue,
Montclair, CA 91763

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Los √Āngeles Times opening day ad

Viewing: Photo | Street View

Opened April 2, 1969, this was once an eight-screen venue housed within two buildings of The Montclair Plaza on Monte Vista Avenue adjacent to the Freeway 10. The front building had three screens; the rear structure had five. Although two parts of the same venue, the front screens were of a different style than those in the rear—which strongly resembled the Woodland Hills GCC (possibly built around the same time).

As far back as 1983, “The Rocky Horror Picture Show” had weekly screenings here. But with increased competition from newer, flashy megaplexes nearby (like AMC’s Ontario Mills), this venue began to steadily lose business in the 1990s, its final decade of operation. In 1995, the front screens were closed and that building subsequently torn down. The rear screens continued operations through the late-1990’s, but were eventually reduced to showing second-run films as its support from the General Cinemas chain got pulled.

As an independent venue, it remained open up until August 2000, which is when it ceased operations as a movie theater.

Contributed by Lavar Burkhart

Recent comments (view all 37 comments)

TimC
TimC on January 12, 2011 at 5:35 pm

With a little digging I can come up with a lot of photos of the place, as I did a lot of banners, signs, and window painting for promotions back then. I have the photos packed away someplace…

rontrotter
rontrotter on January 12, 2011 at 6:01 pm

TimC: What kind of installations did you do at the GCC complex? I just remember the “RCA” tech’s doing the projection/sound service.

TimC
TimC on January 12, 2011 at 9:25 pm

Hey, Ron! How goes it? “Installations” may be a too generous term, as I don’t mean wiring the place for sound or anything, but did stuff like the “new” interior marquee signs, doing the changeout from the old red and white to the gray and blue seats, etc. In any case, I was pretty intimate with both buildings for a long time…they are still missed by me every time I am around the Montclair Plaza area. Good to “see” you, Ron, and Bill’s name up above as well! I went on a bit of a nostalgia trip today and “Googled” GCC and wound up here. Small world!

TimC
TimC on January 12, 2011 at 10:47 pm

For the record for anyone else who visits this page, Ron knows his stuff about this theatre, and knows his stuff about projection. When you go to the movies nowadays and are able to see into the projection booth, you usually see someone barely out of high school fumbling around with the machinery in there, mostly clueless about what is going on with the machinery and film, if they even use film there anymore. Ron and Mr. Kelly from GCC Montclair were masters of the machines and of the film itself, something that is just simply missing in most theatres today. I salute them both.

rontrotter
rontrotter on January 14, 2011 at 8:23 pm

Yes. There are no longer “professional” projectionists. It’s all done by the snackbar girls and boys as most theatres are “digital” and all they have to do is start the DVD by pushing a button. Yes, we pay big bucks to watch a movie that is basically on a DVD…only more technically advanced and cannot be played on a home unit.

Scott Neff
Scott Neff on August 22, 2011 at 11:36 pm

An article in the San Dimas Press from March 27, 1969 says that the theatre would be opening April 2, 1969.

Logan5
Logan5 on November 25, 2014 at 2:42 pm

“The Rocketeer” was presented at the Montclair GCC Cinema in 35mm Dolby Stereo beginning on Friday June 21, 1991.

larryoakford
larryoakford on September 9, 2015 at 7:58 am

I worked at the Montclair Cinema from the summer of 1969 to 1975. Started off as an usher and shortly moved up to Chief of Staff. Then there were 2 houses, one was 1000 seats and the other was 500 seats. I remember that the theater, which had opened a few weeks before I was hired, was showing Bullit and Romeo & Juliet. The first manager was James Polydorus. Lots of great memories were had in this place. So sad that it no longer exists.

rivest266
rivest266 on February 15, 2017 at 5:48 pm

April 2nd, 1969 grand opening ad in the photo section.

richjr37
richjr37 on May 4, 2017 at 11:12 am

Los Angeles Times once listed the theatre in its independent theatre section as shown by the photo in the photo section.

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