Vista Theater

215 N. Central Avenue,
Phoenix, AZ 85004

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The Vista was built in the early 1940’s and torn down in 1970 for the Valley National Bank Tower that took up the entire city block. The Vista Theater was a small theater sandwiched between an alley and small jewelry store. The only thing fancy about it was the marquee that was topped by scrolling polychrome neon lights.

Movies were shared with the Fox Theater on Washington Street. The films were run back and forth between the two theaters and all the employees wore the same uniforms. One of the last movies shown at the Vista Theater was “I Am Curious Yellow”, which pretty well sums up the end of the entire Phoenix downtown area.

Contributed by Ron Heberlee

Recent comments (view all 4 comments)

EnnisCAdkins
EnnisCAdkins on November 26, 2009 at 6:17 pm

Correct me if I’m wrong, but wasn’t the Vista the first 70mm roadshow reserved seat theater in Phoenix during the late 1950s and 60’s? I know it played BEN HUR, SPARTACUS, MUTINY ON THE BOUNTY and THE SOUND OF MUSIC. MUSIC played for over 2 years in the Vista. It was operated by Fox West Coast.

IA
IA on November 10, 2010 at 5:04 pm

Ennis, You are correct.

IA
IA on November 10, 2010 at 8:18 pm

Much of The Vista success is owed to Manager Fred McSpadden.
Mr Mac, as he was affectionately known. He was the best.

Tillthen
Tillthen on November 8, 2013 at 11:39 pm

I saw the Blue Gardenia here in 1953, and Abbott and Costello in Hit the Ice in 1948.

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