Paradise Theatre
9100 S. Sepulveda Boulevard,
Los Angeles,
CA
90045
12 people
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The Paradise Theatre in Westchester was located a few blocks south of the Fox Loyola Theatre. It opened on August 23, 1950 and as well as the theatre, there was a bowling alley and cocktail lounge attached.
The streamline Moderne style facade has a curved expanse which also has a tower feature, that held the theatre name. Inside the lobby, there was a planted garden and a wall display featuring an illustrated ‘Wall of Fame’ of Academy Award winners since 1927. Inside the auditorium, seating was provided all on a single level. The plain decorative style was relieved by three bare brick recesses on the splay-walls on each side of the proscenium, which contained potted plants. The Paradise Theatre was operated as a second run movie theatre.
The last chain to operate the Paradise Theatre was Pacific Theatres, and it later ran as an independent for a short time before being gutted and turned into an office building.
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Here is part of a 1958 conspiracy complaint by Paradise:
Paradise Theatre Building Corporation brought action against Fox West Coast Theatres Corporation, Twentieth Century-Fox Film Corporation and Loew’s, Incorporated, and also against Paramount, Warner’s and Universal, against none of which the jury returned a verdict. The complaint was based upon an alleged conspiracy resulting in the uniform refusal of all defendants to license motion pictures to Paradise on Los Angeles first run. The conspiracy among all defendants was alleged to have resulted also in a coordinated refusal to license a seven-day run in Inglewood and Westchester, and that Paradise was injured thereby. A trial was held where there was a voluminous record.
The jury returned a verdict against defendants Fox West Coast Theatres Corporation, Twentieth Century-Fox Film Corporation and Loew’s, Incorporated, in the sum of $ 20,000.00. This appeal is from a final judgment against defendants last named for the treble damages in the amount of $ 60,000.00 and $ 10,000.00, attorney fees, and $ 1,657.69 costs.
The Paradise Theatre was located in the Westchester district. The Loyola Theatre, of Fox, was located less than a half mile away. Loyola exhibited Fox pictures on the Los Angeles first run day and date with Grauman’s Chinese, in Hollywood, Los Angeles, in the downtown area, and Wilshire and Uptown theatres, in the Wilshire district, all of which were Fox theatres. Before Paradise and La Tijera, a theatre which was also located in the Westchester district of Los Angeles, were built, Loew’s did not license a seven-day run to any theatre in the City of Los Angeles except in the faraway sections of San Pedro and Wilmington. Its practice was to offer a twenty-one-day run in the urban area. In Inglewood, a section merging into Westwood, it licensed a single seven-day run. After La Tijera and Paradise were built, Loew’s offered Paradise a twenty-one-day run without bidding. All defendants uniformly refused to license motion pictures to Paradise Los Angeles first run. Paradise demanded the right to license a nonexclusive seven-day run without bidding against other theatres in the general area. All defendants refused this demand.
Before 1949, where were four motion picture theatres in Inglewood and Westchester, including the Loyola. Within twenty months, there were constructed six additional theatres, including Paradise and La Tijera and the Fox in downtown Inglewood.
The jury found a conspiracy between Fox West Coast, Twentieth Century-Fox and Loew’s to refuse to Paradise a right to license a nonexclusive seven-day run without competitive bidding between September 18, 1950, and September 17, 1951.
I grew up in Westchester from 1966 to 1991. I had my first date at this theatre in the 6th grade. Before that I use to go with my parents we saw Damnation Alley and many others! When I was older I wnt with my friends and we would sit in the crying room so we could be super silly and not bother anyone! It wasn’t as fancy as the Loyola but it was nice…..lots of great memories growing up in westchester!!! I am in San Diego now.
During my senior year in high school in 1960-1961, I was an usher and later cashier at the Paradise. So many premiers were done that movie goers were somewhat jaded about stars. Still Rock Hudson did create a bit of a stir with the release of “Come September”.
The auditorium of the Paradise made the cover of Boxoffice Magazine in September, 1950.
Just another day in Paradise!!!
Here is an LA Times ad from September 1958:
http://tinyurl.com/yh9fgsw
I had the pleasure of working as a vacation relief projectionist at the Paradise early 1976. What impressed me was the size of the auditorium and screen. Huge! Blackbeards Ghost was the feature movie. A door in the booth led to a part of the flat roof where a couch was set up. Sometimes I would step out to the roof and watch the big airliners land at Los Angeles Intl Airport. The regular projectionist (I never met him) must have been a weight lifter since the booth was full of weights and a bench press.
For many years the Paradise Theater was used to premiere “Red Carpet” openings. I remember sitting with Debbie Reynolds for “My Six Loves” and in front of Marlon Brando for “The Ugly American”. I don’t know how many other red carpet openings were held there, but the red carpet was rolled out and the crowds were held back while the Stars entered. Great memories!!!
I grew up with the Paradise. From 1952, I would ride the bus from Loyola Village for 7 cents and watched a double feature for a quarter. At the intermission, the manager would go on stage and hold a drawing —if your ticket stub number was called, you got a box of red hots, popcorn or Milk Duds. It was his way of calming a theater full of kids sailing popcorn boxes and running up and down the aisles. I went almost every weekend until I was 15 (except for a few times at the Loyola or trips to Inglewood. The big kids hung out on the aisle next to the south wall – the 14 and 15 year olds. The rest of us, took over the lobby. It was a great childhood.
Worked there thru high school, from 1956-58. Fond memories of Andy Devine who was the manager and a great character.