Gwinnett Place Cinema

3350 Gwinnett Place Drive,
Duluth, GA 30096

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Gwinnett Place Cinema

Viewing: Photo | Street View

This 6-screen GCC opened in October of 1984 and was a transitional design, more modern than Perimeter Mall, but not what the Merchants Walk, Parkside or Hairston would look like. I don’t remember which one was first, but GCC and the Plitt Mall Corners opened about the same time. This location was like a set of triples backed up by a common lobby. The houses were about 400, 275, and 220 seats. One of the large houses was equipped with a Cinemeccanica V5 35/70mm projector and the rest were 35mm V8’s. I do not recall 70mm ever being run here.

This was a nice booth to work but I do not recall anything remarkable about its history.

Closed down along with the rest of GCC operations, except for the new Parkway Point in 2000. Like the Merchants Walk, Hairston and Parkside, this location was closed down when GCC declared bankruptcy, which allowed them to break the lease.

Contributed by Stan Malone, Dennis Whitfield

Recent comments (view all 24 comments)

SANDREA on July 25, 2010 at 3:57 pm


Doonyman on July 26, 2010 at 12:44 am

I’m still confused. What is the (former) movie theater that sits in the same parking lot as Fry’s Electronics? As in, the same side of the street, same parking lot? I think it’s the one pictured above, but the sign with the name of the place has been torn down.

Doonyman on July 26, 2010 at 12:47 am

Also, before anyone responds, the one I am referring to is the one with the sloping blue overhang over the front entrance.

Mike Rogers
Mike Rogers on July 26, 2010 at 1:26 am

Sandrea,Don’t know if your interested in Augusta,But there is a GCC 8 plex fully equipped last time i snuck in an exit door.It is owned by the Board of Education.But it is not in a good part of town.

jeterga on August 6, 2010 at 4:50 pm

Here a aerial photos.

View link

Mike Rogers
Mike Rogers on September 8, 2010 at 3:55 am

Alonzo you must have sneaked in an old exit door like i did at REGENCY 8 Cinemas.

Ginger Whatley
Ginger Whatley on May 11, 2012 at 4:00 am

I worked here from 1995 until 2000 when the theater closed. This place had great managers. It served as a “training ground” for GCC managers. We were never that busy. We didn’t even accept credit cards at the end. I was an expert at giving directions to the ATM on the other side of the mall. They never really invested much money in the place. I remember that the blue roof was busted for years. We also had an abandoned car in the lot for years. This building still sits there waiting for something to open in its place. Too bad the area is dying. Mike – I grew up at the Regency 8. I would love to see the photos.

StanMalone on May 11, 2012 at 2:57 pm

I believe that I remember you Ginger. I worked the booth here from 1997-99, starting when Aaron retired until they did away with the union operator. In those days Lynn Zieburtz was the manager, and I can remember about four different assistant managers, two male, two female, but I can not recall any names. I always liked working for Lynn, especially the way she scheduled the booth in a way that allowed me to work all of the union hours in only 3 days, Thursday through Saturday.

I recognized you at Gwinnett because I also remember seeing you when I worked at Parkside from 1995 on. Lynn managed some there as well, but the regular manager was Steve Crisp. In fact, I am sitting in that booth right now, on a Friday morning, waiting for a late arriving print to show up so I can put it together.

Happy to see that you stumbled onto this site. There are plenty of my former employees and co-workers that would have some fine stories to tell if they only knew it was here.

UrbanATL770 on May 14, 2017 at 10:20 pm

So ive lived in the gwinnett place mall area for 30 years and remember going to see so many movies in this theater. How many summers i went to the kids summer movie specials in the 90’s. Movies like the first teenage mutant ninja turtles movie, land before time, neverending story, and the sandlot to name a few. Anyway im posting because a few weeks back there was a dumpster out in front of the theater and seeing as it has fallen into disrepair and all for sale signs have been long removed i figure they are getting ready to tear it down this year. I found a few papers floating around and took some pictures of them and posted them here. It made me very happy to find the summer movie listings.

StanMalone on May 31, 2017 at 3:36 pm

Thanks for those pictures. They brought back a lot of memories. Based on the names of the managers listed under the logo for each theater, I can date the first Kiddie Camp flyer to 1985. I was at Northlake that summer and business was so busy that we used all three houses. Since Northlake was the only reel to reel GCC theater we were not able to interlock so we biked the reels from house to house starting shows every 30 minutes.

As for the movies themselves, Neverending Story was a big hit and I think we ran it every year. Annie was also very popular but it did not run as often because it was over 2 hours long. The bulk of the business for most of the theaters was from day care centers who would bring kids in by the bus load and more than 2 hours, especially at Northlake where the last show started at 11, caused them to get out too late.

Charlotte’s Web was another big hit. I think that the only thing that kept them from running it every year was print availability. Every projectionist dreaded the arrival of these prints, as well as the midnight show ones because the condition of the prints so poor. Sometimes it would take hours to inspect and repair a print and you had to do it since you were finished if you had a print break while running interlock especially at Akers Mill which had a very primitive, heavily modified interlock system. (Remember, this was in the day before the arrival of the polyester / mylar prints starting in 1996. Those were unbreakable which brought about its own set of problems, but that is another story.)Since GCC ran this program circuitwide, there were not always enough prints to go around even though they staggered the order and rotated the prints around the country.

The second Kiddie Show flyer is sometime after 1988 since it includes Hairston 8. Hairston was the citywide champ for kiddie show business. I worked there several times even after they did not use union operators regularly since the manager did not trust his staff projectionist to run it. They ran shows at 10, 12, and 2. At 10 we would interlock 7 of the eight houses, all the system would allow. At noon they would cancel the first show on four movies and run the kiddie show in the four large houses. At 2PM they would cancel another show of whatever adult movie they had and run it in the two big houses. All of this required a lot of print shifting and I think that my all time high was 17 print moves in one day before all of the regular movies were back where they belonged.

Like so much about this business, that was a time and experience that will never happen again.

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