Century Riverside 12

11 N. Sierra Street,
Reno, NV 89501

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Century Riverside 12

Viewing: Photo | Street View

Modern megaplex cinema with stadium seating, on-site cafe and game room. Theatres have rockers and love seats and digital sound. Outside facade has a nice traditional look, with red brick walls, and white decorative features, decorative dark green cornice and window areas – reminiscent of the better retro-style facades of modern baseball stadia. Large spacious lobby with barrel ceiling, also very retro and attractive. Looks like a very pleasant place to see a movie!

Contributed by Dave Litterer

Recent comments (view all 5 comments)

Scott Neff
Scott Neff on November 11, 2011 at 2:45 pm

Theatre project was started and nearly completed by Regal Cinemas. Before opening the project was taken over by Century Theatres. Most every aspect of the interior is a Regal Cinema; seats, carpets, curtains, snack bar etc.

The Regal design include an exterior box office that was accessible through the snack bar and kitchen. While the box office was completed it was never used; Century built an interior box office instead.

Joe Vogel
Joe Vogel on April 8, 2013 at 2:59 am

Benson & Bohl Architects designed this theater for Regal Cinemas. There is a small but recognizable rendering of it on this page of the firm’s web site.

Scott Neff
Scott Neff on April 11, 2014 at 1:42 pm

Did this actually open as a Regal? One of those pictures at Benson & Bohl makes it look as though perhaps it did. I remember interviewing at Century’s Home Office in September 2000 and seeing plans for changing the signage, but I was under the impression that it never actually opened as Regal.

Joe Vogel
Joe Vogel on April 11, 2014 at 2:17 pm

It’s possible that Century took over the project after the Regal signage had been installed but before the theaters had opened. That view with the crowd out front does look like it would be opening night, but it might be one of those very realistic digital renderings. In the daylight photo with the Regal name on the building it doesn’t look like the theater is open.

Benson & Bohl reconfigured their web site and the link I posted earlier no longer works. Maybe this one will stick around longer.

Scott Neff
Scott Neff on July 18, 2014 at 6:30 pm

I’ve actually found data elsewhere that suggests that Regal opened this theatre and Century acquired it less than two months afterwards.

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