ABC Market Harborough

4-6 Northampton Road,
Market Harborough, LE16 9HE

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rasLXR
rasLXR on January 19, 2017 at 6:17 am

All but a few for different reasons were changed to just ABC from 1957 on wards.

rasLXR
rasLXR on January 19, 2017 at 6:12 am

The re branding to just ABC started in 1957 with the ABC Golders Green still with the triangle logo but no name through it. The change from triangle to Lozenge logo was done over the next few years not a direct change as seen today.

DavidRayner1947
DavidRayner1947 on January 19, 2017 at 5:42 am

I’m not sure exactly when in the early 1960s the ABC sign on cinemas went from a triangle to the three lozenges design, but I have a complete set of ABC Film Review magazines from the first issue in 1950 to the early 1970s and the first issue to feature the three lozenges design on the cover was that for December, 1963, although I feel sure that when the new ABC Cine-Bowl in Hanley, Stoke-on-Trent, opened in August, 1963, the new design was on the front of the building.

rasLXR
rasLXR on January 19, 2017 at 5:29 am

All ABC were know by their individual name up until 1960s i.e Ritz clearly seen inside the ABC triangle. So it would be Ritz, Regal, Savoy whatever an ABC THEATRE. From the 1960s the ABC triangle logo was replaced with the ABC lozenge logo with a small ABC logo appearing in the fourth lozenge until this small logo was replaced by EMI in the fourth lozenge. The individual names were dropped to become just ABC in this case ABC Market Harborough or ABC Northampton instead of Ritz or Savoy.

DavidRayner1947
DavidRayner1947 on January 19, 2017 at 1:59 am

I have captured and uploaded a frame from the Pathe News newsreel item, showing the ABC Ritz, Market Harborough, in June, 1958, surrounded by flood water, while showing Tommy Steele in “The Duke Wore Jeans”.

David Rayner
David Rayner on December 27, 2015 at 12:01 am

I don’t know why the YouTube link for the British Pathe newsreel clip doesn’t work where you are, as it works fine for me. I know you can’t click on it from here, it has to be copied and pasted into your browser and then click on it there or just press enter. Anyway, if that still doesn’t work, go onto YouTube and put the words England Under Water (1958) into their search engine and if that still doesn’t work, then maybe they clip can’t be seen outside the UK.

goodshow
goodshow on December 26, 2015 at 1:42 pm

I think the previous correspondent (Mr.Rayner) means 1961 referred to in the main text rather than 1971, but the link doesn’t work and we would need the video title of sorts to get round the problem.

In any event from from the first paragraph of the profile, it’s claimed that the cinema was an ABC from the outset in 1939. Probably the new DESIGN of logo was introduced in 1961 then?

What we do have is this old Market Harborough view from the 1950s showing the old design of logo on each side of the main structure http://www.francisfrith.com/market-harborough/market-harborough-the-ritz-northampton-road-c1955_m33020

David Rayner
David Rayner on December 26, 2015 at 10:25 am

It was an ABC long before 1971. Here it is in a newsreel clip from June, 1958.

https://www.youtube.com/watch?v=_KzQ-GBfH-A

CSWalczak
CSWalczak on November 8, 2012 at 11:59 am

An interior view of the ABC Market Harborough can be seen here.