Frolic Theater

146 W. Main Street,
Midland, MI 48640

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Frolic Theater...Midland Michigan

Viewing: Photo | Street View

The Frolic Theater in Midland, Michigan dates back to at least 1927 when a Robert-Morton theater organ size 2/6 was installed.

The theater was still operating into the 1950’s.

Contributed by Lost Memory

Recent comments (view all 7 comments)

Joe Vogel
Joe Vogel on June 13, 2009 at 2:09 am

Either Boxoffice’s reports of May 15 and May 29, 1943, were exaggerated, or the Frolic Theatre was rebuilt after being destroyed by a fire that month. One item claimed a loss of $200,000. It also said that the Frolic had originally opened in 1921.

I can’t find any Boxoffice items about a rebuilding or reopening of the house, but the June 16, 1945, issue of Boxoffice says that Bill Cassidy was operating the Frolic Theatre in Midland, and the Frolic is mentioned in at least one 1951 issue of Boxoffice, so a theater of that name was operating in Midland for quite some time after the fire.

The handsome moderne facade in the historic photo Lost Memory linked to above was the work of the Dearborn, Michigan, architectural firm of Bennett and Straight, who remodeled the house in 1936. The project was the subject of an article by E.D. Straight in the October 17 issue of Boxoffice that year.

Joe Vogel
Joe Vogel on March 8, 2012 at 9:30 am

The 1936 Boxoffice article about the Frolic Theatre can be seen at this link. A photo and partial floor plan appear on the subsequent page.

Joe Vogel
Joe Vogel on April 3, 2014 at 9:38 pm

The fire at the Frolic Theatre in April, 1943, is confirmed by an article in the January 6, 1944, issue of The Film Daily. The Frolic was one of the theaters suffering a fire the previous year that had received permission from the War Production Board to rebuild. This is the portion of the article dealing with the Frolic:

“The second approval was for reconstruction of the Frolic Theater, Midland, Mich., owned by W. A. Cassidy of that city. Cost for repair of extensive fire damage to this 1,008-seat theater, which occurred last April, is estimated at $21,500. In justifying this application OCR pointed out that booth equipment and second hand chairs were on hand, that the Midland area now has a population of 20,000 with an additional 5,000 expected. (Dow Chemical has a large plant in Midland). Little additional critical material is required and the local labor situation is reported favorable, with all public utility connections available.”

PhilipTM
PhilipTM on March 14, 2015 at 9:00 am

Is this picture in the public domain? I would like to include it in a book I am writing. I grew up in Midland and as a child every Saturday I and my cousins would walk down to the theater to watch the matinee: one feature, one comic & one serial. 14 cents. Each of us had a quarter, we would buy a box of popcorn to share then have something left over to spend in the local 5 & 10 store.

Joe Vogel
Joe Vogel on March 14, 2015 at 6:55 pm

PhilipTM: DonLewis claims a copyright on the scan of the photo he uploaded to Cinema Treasures, so you’d have to get his permission to publish it in a book. However, the scan copyright is independent of any copyright that might exist for the original photo. The lettering of the town’s name at the bottom of the photo indicates that it was a postcard, and it might or might not still be covered by a copyright issued to the original publisher.

If you click Don’s link in his comment of November 1, 2012, you can fetch a large image in which the attraction board under the marquee can be seen to be displaying the movie title When Were You Born? That movie was released in 1938, so I would guess that the photo was probably taken and published no later than 1939. Not all postcards were copyrighted, so this image might have been public domain from the beginning, but if it was copyrighted in 1939 then the copyright would have to have been renewed in 1967 in order to still be in effect.

I don’t think that postcard copyrights were renewed very often, as the business depended on having fairly recent images on the racks. But don’t take that as legal advice. The back of the card would tell if it was ever under copyright, but finding out for sure if any copyright was renewed might be difficult since Don’s card was obviously published long before 1967. Don might know the copyright status of the original. You’d probably have a better chance of getting in touch with him if you send him am message at Flickr than waiting to see if he responds to your comment here. He might not be getting emails notifying him of new comments on this page.

Chris1982
Chris1982 on March 15, 2015 at 3:57 am
  • Box Office Magazine May 1959 Issue – Mrs. Delores Cassidy has closed the Frolic at Midland.
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