Sierra III Theatre

1618 22nd Street,
West Des Moines, IA 50266

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Grand opening ad

Viewing: Photo | Street View

Located in the Westown Shopping Center, the Sierra III Theatre opened in 1973. In November 2007, the Des Moines Register stated that the Sierra III was closed due to too many screens in the metro area, particularly competition from the 20 screen multi-plex built at Jordan Creek Mall in West Des Moines.

Contributed by Lon Peterson

Recent comments (view all 8 comments)

Lost Memory
Lost Memory on November 9, 2007 at 6:54 pm

This link mentions the closing of this theater.

Logan5
Logan5 on May 22, 2009 at 6:47 pm

Nice theatre. Had a balcony, which was rare for modern theatres in the area in the 1970s-1980s.

Joe Vogel
Joe Vogel on May 22, 2009 at 8:04 pm

The Sierra Three was opened by Fridley Theatres in 1973, according to the April 30 issue of Boxoffice that year. By 1977, the house was being operated by Dubinsky Theatres.

Logan5
Logan5 on June 17, 2009 at 9:33 pm

Polk County tax records list the building the Sierra 3 was in as being built in 1972. The theatre closed in November 2007:

View link

rodmo71
rodmo71 on June 22, 2009 at 7:57 pm

The building where the Sierra Three was now holds a Gold’s Gym franchise. It opened in the fall of 2008

Logan5
Logan5 on July 13, 2009 at 2:33 pm

As of June 2009 the space is actually occupied by a “Dollar Tree” variety store. Gold’s Gym occupies the unit that was once a (state operated) liquor store just to the south of the Sierra 3 site.

Logan5
Logan5 on May 21, 2012 at 12:34 am

The theatre was usually advertised as the “Sierra III” and was located in the “Westown Shopping Center”.

rivest266
rivest266 on July 26, 2012 at 6:31 pm

This opened on April 13th, 1973. Grand opening ad uploaded here.

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