Bay Theatre

15140 W. Sunset Boulevard,
Pacific Palisades, CA 90272

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Showing 1 - 25 of 27 comments

Ron Pierce
Ron Pierce on December 9, 2018 at 2:48 am

Actually, the new Cinepolis is about three blocks away from the old Bay Theatre at 1035 N. Swarthmore Avenue in the new section of Palisades Village. I recently submitted it to CT as a new theater.

Norris Hardware closed August 31, 2018, and the building is currently for lease.

DavidZornig on November 27, 2018 at 9:54 pm

Status should be updated to Open as of November 2018.

BRADE48 on June 22, 2017 at 8:50 pm

The classic Pacific Palisades Bay Theatre is coming back.

Designed in 1948 with a marquee by S. Charles Lee, the Bay Theatre closed in 1978 and soon was converted into a hardware store. However, Los Angeles real estate developer Rick Caruso announced today that exhibitor Cinépolis USA will be bringing the Bay Theatre back as a luxury cinema house in Caruso’s new shopping-lifestyle center Palisades Village on Swathmore Avenue, opening next summer.

The newly redesigned Bay Theatre by Cinépolis Luxury Cinemas will feature five screening rooms each with approximately 40-60 luxury leather recliner seats, reserved seating and call buttons for full food and bar service. Lee’s marquee sign will even be resurrected.

“We are thrilled to bring back the long-cherished Bay Theatre with Cinépolis USA,” Caruso, founder and CEO of Caruso Affiliated, said in a statement. “Cinépolis continues to elevate the moviegoing experience. Its intimate, comfortable setting will make it a perfect fit in our project and become, once again, an anchor within the community.”

Said Adrian Mijares Elizondo, CEO of Cinépolis USA: “We are inspired by the nostalgia of our new location and the community that Palisades Village will create, and are honored to contribute to this valued connection between family and friends. Cinépolis USA’s unique and entertaining luxury moviegoing experience is something we take much pride in, and we are thrilled to be able to introduce our personal touch to a new group of movie enthusiasts.”

Caruso’s Palisades Village has been in the works for the past three years, and the revitalization is designed to respect and honor Pacific Palisades’ history. Bay Theatre by Cinépolis Luxury Cinemas will be joined by Vintage Grocers and the return of a community staple, Bentons Sports Shop.

The Bay Theatre is the second movie theater under construction in Los Angeles, with the Alamo Drafthouse set to open its doors next year at the Bloc downtown shopping district.

kasha16760 on July 30, 2016 at 10:15 am

fisk_street… love your story about winning the slot car set!!! thanks for sharing!

Moneyspider on August 28, 2015 at 8:11 am

Not quite the same as reopening at the original site but…

Galanty on December 28, 2014 at 9:29 pm

Elvira use to be used to introduce horror movies. It was wonderful experienced for us teenagers at the time to have such a beautiful seductress moderate the movies.

ScottyA on February 2, 2014 at 1:32 am

In 1973, my parents took me to see Slither and Ten From Your Show Of Shows. What a weird double feature!

Fisk_Street on May 24, 2013 at 8:12 am

Never had the chance to sit in the balcony in the original Bay Theater. They allways had an usher guarding the staircase and by the time i became an adult it was gone :(

Fisk_Street on May 24, 2013 at 7:53 am

It was 1968 i think! I was 8 years old and my grandfather convinced my grandmother to LET THE KID GO ! On my own to the Movie down the street , Actually only a block down fisk St and turn left and past the fire dept station on sunset. Cross Sunset and there i was at the Bay Theater.

The movie that night was Bambi. Bought my ticket and the man said ! Save your ticket for the drawing. Well At the intermission they held a raffle, with 3 winners with last number called as First Prize . First number # Not Mine! Second Number # Not Mine! Third Number UNBELIEVABLE , WoW I WIN , I won the first prize , A Brand new $15 slot car set . I Ran home as fast as i could and my grandpa even called the theater to verify my story . I will never forget that night.

BRADE48 on April 24, 2013 at 2:58 pm

I grew up in Santa Monica and remember going to this theatre once in a while. The last time I was there was in 1977 for a Double Feature of Islands in the Stream and Fun with Dick and Jane, both of which I remember seeing First Run at the National Westwood.

steveruberg on April 24, 2013 at 12:49 pm

I grew up in the Bay Theater. Every saturday there was a kid’s matinee. It was a wonderful time. What a shame that it’s closed.

chris on September 3, 2011 at 4:03 pm

I was an assistant manager at the Bay in the late 50’s/early 60’s and remember it well. The projectionist was Sam Shanley and he lived not far from the theater and had been there forever. I recall that Ronald and Nancy Reagan were customers, as were several Hollywood notables. Because of its location, it was also a favorite site for sneak previews which drew many of the actors, directors, producers and the like, On more than one occasion, we did not know the name of the film to be previewed until hours before it screened. The popular hangout was the Hotdog Show, across Sunset from the theater.

LarryDickman on January 9, 2011 at 9:22 pm

BTW, Lisa Weho and others: Did anyone happen to attend the midnight fright show hosted by TV horror host Seymour (actor Larry Vincent) in early ‘72? He showed Corman’s “Premature Burial.” I got to sit in the front row, a few seats away from Mr. Vincent, and it was a blast. My first midnight movie! During his opening remarks he said he’d invite selected attendees to come onstage (for what purpose, I can’t imagine) but it didn’t happen. At least he stayed to watch the film (quite raptly, as I recall) and signed autographs in the lobby after the screening. Fond memory: a few greedy kids kept cutting in line, wanting multiple signings, but Mr. Vincent was thoughtful enough to make sure every kid got one. And it was damn near 2 a.m. Now there’s a class act.

TLSLOEWS on January 9, 2011 at 5:08 pm

Great photos posted by Ken Mc 11-20-05.

lisasutton on January 9, 2011 at 3:30 pm

The Bay Theater closed its doors for the last time on September 10, 1978. The last films to play were “Saturday Night Fever” and “The One and Only” in theater 1, with “Freaky Friday” and “Hot Lead, Cold Feet” in theater 2. I think I saw every movie at the Bay that you mentioned in the post above, Larry

LarryDickman on January 9, 2011 at 1:36 pm

Back in the mid-‘70s, whoever booked films into the Bay came up with some great double bills, terrific mixes of old and new flicks. So with “Old Dracula” you got Corman’s “Pit and the Pendelum.” With “Rollerball” came “Barbarella.” Aldrich’s “Flight of the Phoenix” was shown too, tho I can’t remember with what. And two years after I missed its initial release, the Vincent Price chiller “Theatre of Blood” screened with “Young Frankenstein.” (The booker must’ve liked “Blood” because the previous summer it played with AIP’s reissue of “Born Losers”!) Other memorable bills before and after the twinning: a screaming kid-filled matinee of the nature opus “Toklat,” “Planet” and “Beneath the Planet of the Apes,” “Tales from the Crypt” and “The Ra Expeditions” (!), “Marathon Man” and “The Enforcer,” “King Kong” ('76) and “Two-Minute Warning” and, on my last visit, “The Driver” and “High Ballin’”. So, a much- belated hats-off to the programmer at this modest but very-missed neighborhood hardtop…

RobertSides on December 26, 2010 at 10:42 pm

It had – from 1954 thru 1956 – attended many a Saturday afternoon
matinee at the Pay Theater. 25 cents was all I needed!
Remember seeing “20,000 LEAGUES UNDER THE SEA”, “ROMAN HOLIDAY”,
DAY AT BLACK ROCK”, “THE PONY SOLDIER” plus many more. To start
everything going, four LOONEY TUNES. Butter popcorn & a coke was
just 25 cents. Great memories as a baby boomer. I really miss that
theater! Regards,
Bob Sides E-mail

Joe Vogel
Joe Vogel on February 12, 2009 at 3:05 pm

The twinning of the Bay Theatre took place in 1972. The house reopened as the Bay Twin on August 24, according to Boxoffice Magazine’s September 18 issue that year. The owners had the theater’s interior entirely stripped and rebuilt, rather than merely splitting the original 1100 seat auditorium with a wall. The new twin auditoriums each had 400 seats.

William on September 13, 2007 at 9:35 am

The Bay twin theatre closed in 1978. My top intro comment should change to late 1978 now.

kencmcintyre on July 29, 2007 at 12:27 pm

The Bay was an Electrovision theater in July 1960:

jrs847 on November 9, 2006 at 9:29 am

I moved to the Palisades in 1980, and by then it was already Norris Hardware/Bay Pharmacy. I remember hearing rumors from old-timers that it had been a movie theater, so I’d put the closing date closer to the mid-1970s.

GWaterman on July 25, 2006 at 7:31 pm

This is my neighborhood pharmacy and hardware store now. The building has 2 stores in it. From the photos, it looks like the main entrance was on the side that has the hardware store. The structure for the big “Bay” sign still stands, it is emblazoned with the name of the hardware store. The pharmacy was a venerable old neighborhood independant store named “Bay” although in the last couple of years it has been bought by a national chain and renamed.

There appears to be no remaining trace of the theatre in the public portions of the stores. The pharmacy has undergone an extensive remodeling since its recent purchase, so I imagine any remaining artifacts of the theatre have been purged. The only sign that indicates there once was a theatre here is the vestiges of a terrazo sidewalk at the corner where the entry once was.

Next time I go shopping I will look at the place with new eyes….

theprojectionist on August 6, 2005 at 7:05 am

I was the projectioinist here from 1969-1970 – it was still in very good condition and did pretty good business. I remember we ran “Butch Cassidy and the Sundance Kid” for THREE WEEKS! very rare for a neighborhood theatre that changed programs (Double Features) once a week. The booth was a standard booth with Simplex E-7’s, SH1000 soundheads, and magnarc (Peerless) lamps. The original proscenium was behind the screen and still had the original curtains up. Last time I went by there it was a hardware store – oh well.