GC Four Seasons Mall Cinemas I-IV

High Point Road at Interstate 40,
Four Seasons Mall Towne Center,
Greensboro, NC 27427

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Grand Opening ad

Viewing: Photo | Street View

Located off High Point Road at Interstate 40, the Four Seasons Mall Cinemas I-IV opened on February 9, 1979, as part of the General Cinema Corporation. This was the first GCC foray in the Greensboro market (after the opening of several other GCC theatre in Charlotte, Fayetteville and Winston-Salem, and later on in Raleigh).

Located adjacent to the Four Seasons Mall, which was one of Greensboro’s largest and most popular shopping destinations. The theatre did huge business by showing the latest Hollywood blockbusters. It remained that way until October 2001, when the cinema closed due to the expansion of the Four Seasons Mall.

Contributed by raymond

Recent comments (view all 17 comments)

Mike Rogers
Mike Rogers on July 5, 2011 at 3:26 pm

thanks Bill hobbs great looking Colorful marquee,“Hardcore” was certainly a hard “R”.No NC-17 then ?

raysson
raysson on July 5, 2011 at 6:07 pm

Mike Rogers: “Hardcore” was Rated “R” and was released by Columbia Pictures. In 1979,there was no “NC-17”. The MPAA Rating from “X” to “NC-17” came in 1990. I do remember this movie playing in Durham as well at the South Square Mall Cinemas(which was under Cinema National Theatres not General Cinema),which didn’t do well with the audience.Maybe in Greensboro,but not in Durham.

raysson
raysson on July 5, 2011 at 6:14 pm

Steven Spielburg’s 1981 blockbuster RAIDERS OF THE LOST ARK opened at the Four Seasons Mall Cinemas on June 12, 1981. Complete information is on the Cinema Treasures site….“typed” RAIDERS in the search box and it give you the complete information of where RAIDERS played first-run in North Carolina. Believe me,I contribute to some of the research along with Michael Coate.

Coate
Coate on July 5, 2011 at 8:13 pm

The article mentioned in the comment above is Happy 30th, Raiders of the Lost Ark .

raysson
raysson on April 10, 2012 at 7:09 pm

The Four Seasons Mall itself opened in 1975 as one of the largest indoor shopping centers in the Triad. At the time it was a two level mall,but during the 1980’s a third level was placed. The major department stores at Four Seasons were JC PENNEY, BELK, DILLARD’S, JORDAN MARSH, and THALHIMERS, along with a G.C. MURPHY’S, PICCADILLY CAFETERIA and other specialty stores and services. The cinema which was located on the opposite end of the shopping center off I-40 and High Point Road didn’t opened in 1979.

raysson
raysson on June 22, 2012 at 11:43 am

Open on Friday February 9, 1979 as General Cinema’s second movie theatre to open in the greater Triad area,and Greensboro’s second multiplex theatre since the opening of the Carolina Circle Mall Cinemas 6 that opened on November 12,1976. The 2nd GCC Theatre to open since the Hanes Mall Cinemas opened in Winston-Salem on December 22,1976. The Four Seasons Mall Cinemas closed in 2001.

raysson
raysson on July 3, 2012 at 12:46 pm

billhobbs: I have the original ad of the grand opening of this theatre from the Greensboro News and Record on February 9,1979 of the Four Seasons Mall Cinemas.

THE OPENING ATTRACTIONS FOR IT’S GRAND OPENING WERE:

I-Clint Eastwood in EVERY WHICH WAY BUT LOOSE

II-Glenda Jackson in THE CLASS OF MISS MACMICHAEL

III-Anthony Quinn in THE INHERITANCE

IV-Walt Disney’s THE NORTH AVENUE IRREGULARS

rivest266
rivest266 on April 20, 2013 at 2:01 pm

Raysson, So do I and uploaded it in the photo section for this theatre.

raysson
raysson on June 17, 2014 at 5:35 pm

Closed in October of 2001.

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