Showcase Cinemas Randolph
73 Mazzeo Drive,
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Built in 1998, this 16-screen, four-story, 4200-seat multiplex in a suburb south of Boston brought to the area a new generation of state-of-the-art cinemas with raked, stadium-style seating and Dolby Surround Sound in all theaters, large screens with curved screens in the largest halls, and a dedicated digital auditorium which has now been expanded to several four more. A unique feature is two of its stories and half of its auditoriums are below ground.
In December 2007, in two of its halls, it added a prototype lux level balcony featuring leather rocker chairs and loveseats with personalized food and beverage service delivered to the chair. The concept is being rolled out in other Showcase cinemas.
The megaplex, however, is not without controversy. In the mid-1990s, National Amusements was in a race with Hoyts Cinema Corp. which intended to develop a similar 16-screen megaplex just 400 yards away in Stoughton. Lawsuits flew between the companies and the towns before Hoyts withdrew.
Traffic became a major problem immediately after the megaplex opened. With less than 900 parking spaces for 4200 seats, NA’s estimate to the town of 4.5 people per car was wildly inaccurate. Arrangements were made to rent night and weekend parking from a business across the street, and hire a squad of detail cops to handle traffic, but in 2002 NA was forced to pay for a widening of Route 139 in Stoughton and Randolph. In 2003, NA paid $2 million for a funeral home across the street that it razed to create more permanent parking.
National Amusements reports it is its busiest theater out of 120 theaters worldwide with one million tickets sold annually. However, new stadium-style cinemas south of Boston in Foxborough (2008), Brockton (2009) and Dedham (2009) may decrease admissions in the future.
In 2007, the megaplex received an overhaul in conjunction with the creation of the lux level. New seats were purchased, additional railings were installed, minor repairs were made and new carpeting was put in place. The updating assures that the theater will continue to be a crown jewel in the Showcase Cinemas chain.
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