Riviera Theatre

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Uploaded on: April 7, 2022

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March 10-11, 1933 photo credit Oscar Grossheim Collection, description courtesy Musser Public Library.

“Mr. Grossheim was the official photographer for the "Great Fashion and Beauty Pageant” held in Muscatine on March 10-11, 1933. Twenty-nine young women modeled fashionable garments on loan from various merchants in Muscatine. At the end of the evening, one lucky young lady was crowned “Miss Fashion Queen of Muscatine.” Held at the Uptown theater, it sounds like it was quite the event with singing and dancing occurring between the ensemble display of garments. And just in case you were wondering, the winner was…. Miss Jean Van Dyke with 1st alternate Miss Phylis Kyes; 2nd alternate Dorothy Bowen; 3rd alternate was Miss Marguerite Horst; and 4th alternate Miss Margaret Lange. Miss Van Dyke is shown below in the center of the group of five."