Winston Grand Stadium 18 & IMAX

5601 University Parkway,
Winston-Salem, NC 27105

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Winston Grand Stadium 18 & IMAX

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Also known as the Grand Stadium 18, this megaplex became Winston-Salem’s largest and most popular destination for great entertainment serving the Winston-Salem area and surrounding counties. The cinema opened on July 3, 2006 under New Orleans based Southern Theatres LLC. All auditoriums have stadium seating with 18 screens ranging from 100 seats to 440 seats, bringing the total to 3,480. There are four concession stands at this cinema, one on each side of the megaplex with a large one at the entrance, and a small bistro/cafĂ© style concession stand that serves coffee and alcoholic beverages. All auditoriums are equipped with state of the art Dolby Digital projection, including online ticketing and other features. Southern Theatres ran the operations of this theatre from 2006 to 2010. Amstar Theatres took over the Grand 18 in 2010. The Winston Grand Stadium 18 also added an IMAX theatre as well.

Contributed by Mike Richardson, Raysson

Recent comments (view all 6 comments)

Element02
Element02 on September 10, 2010 at 8:12 pm

This is by far the most popular theatre in Winston-Salem, the parking lot is overflowing on weekend nights. Prices are outrageous, screens are not digital. Theatre is clean and beautiful though, concession stand serves pizza and some other specialty foods, 9 screens on each side of the complex.. very easy to ‘movie hop’ ;–)

Element02
Element02 on March 26, 2011 at 4:46 pm

I would like to update my last comment. Apparently due to tough times, ushers now ‘check in’ to each movie every 45 minutes or so. Very annoying! They walk in with a clipboard, do a headcount, walk around the cinema, check the exits, sometimes stay to watch part of the movie, then walk out. They do this several times during the film. VERY distracting! Not sure if new management has taken over or what, but the AmStar Cinema toll free movie recording line no longer lists this theatre, and doesn’t offer showtimes either. There is a total of 4 concession stands at this cinema. One on each side of the multiplex, a large one at the entrance, and a small ‘bistro/cafe’ style concession stand to the side of the entrance. During the week, the ‘cafe/bistro’ style concession stand is the only one open! Maybe they should lower ticket prices.

Element02
Element02 on March 26, 2011 at 7:53 pm

Thanks Chuck.. You’re correct, the theatre is still listed and is still operating. The number you are referring to in the header, however, is for the administration/office of this particular theatre. The number that they advertise to call for showtimes… 1-888-94-FILM… no longer lists showtimes for this particular theatre. If you type in the Winston-Salem zipcode, it automatically says that the closest AmStar Cinema is the ‘Four Seasons Grand 18’ in Greensboro, NC (a neighboring city).

raysson
raysson on May 21, 2014 at 4:25 pm

Element02: Did this theatre opened around the same time the Four Seasons Grand 18 did? Or did this theater opened months before the Four Seasons Grand? I have found the original advertisement for the grand opening one in Greensboro that opened in 2007. I’m looking for the grand opening ad to this one as well. E-mail me at

raysson
raysson on June 9, 2014 at 3:12 pm

This movie theatre opened a year before Greensboro’s Four Seasons Grande Stadium Cinemas. I have found the original ads for the Grand 18 Stadium Cinemas grand opening. This will be revised. I have the ads if you need to see them. E-Mail me at

raysson
raysson on June 16, 2014 at 12:22 pm

The information regarding this theatre has been revised. It is under the title the Winston Grande Stadium 18 & IMAX. This needs to be changed because it is a duplicate copy and the new information has been posted for the Cinema Treasures site. Thank you. I have the original ads for the grand opening of the Grande Stadium 18. E-mail is at

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