Strand Theatre

1579 Broadway,
New York, NY 10036

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Hamblin on February 10, 2014 at 7:17 pm

More on the name at Wikipedia: Strand Theatre (Manhattan) and its Talk page.

Hamblin on February 7, 2014 at 6:01 pm

I do not think it is correct that the theater opened with the name Mark Strand Theatre, which was the name of the realty company that owned it; the first evidence of that name I can find is an ad from September 1919, in The Evening World (NY) (; that was long after Rothapfel had left. Googling turns up nothing earlier, and “Cinema Treasures” by Melnick and Fuchs (p. 27f.) doesn’t mention it. So it seems the opening name was Strand Theatre.

robboehm on November 12, 2013 at 5:48 pm

What happened to the concept of last name of usage rules? On another note. The Strand was at one point carved into three unique theatres, the Warner, Penthouse and Cine Orleans. At a later date the three became one (or, rather, two) as the Warner Twin. Should not the Penthouse and Cine Orleans have their own listings? Isn’t there a precedence with the Globe carved out of the, I think, Rialto. One theatre had a Broadway entrance, the other 42nd Street.

Tinseltoes on November 12, 2013 at 1:41 pm

Although the Photos Section now contains more than 120 images for this theatre, the one displayed on the entry page seems permanently fixed. Why is that? I thought that they were supposed to be automatically rotated…I could make the same complaint (and frequently have) about the listing for NYC’s Capitol Theatre.

jakepeg on February 1, 2013 at 4:35 am

Tinseltoes: What are the chances of that? I’m English, and attached in the photo section is a photo I took on vacation in America in 1986, and just like the Tax Photo you’ve posted, the movie showing at the time was ALIENS (which incidentally I went into the cinema to watch):–)

Tinseltoes on September 5, 2012 at 9:19 am

Auditorium pictured in this 1940 trade ad. By this time, the Strand had resumed stage shows, with an emphasis on big bands and “name” singers: Boxoffice

Tinseltoes on August 23, 2012 at 7:54 am

Premiere of WB’s “G-Men” described in this 1935 trade article: Boxoffice

Tinseltoes on August 13, 2012 at 8:15 am

Plans for the Strand’s grand opening described in this 1914 trade article: archive

Tinseltoes on July 27, 2012 at 8:54 am

Orleans facade pictured here: Boxoffice

Tinseltoes on July 27, 2012 at 8:51 am

Birth of triplets described in this 1968 trade article: Boxoffice

Mike (saps)
Mike (saps) on July 17, 2012 at 1:37 pm

I never heard of that movie High Time, but it has a good pedigree — directed by Blake Edwards, written by Charles Brackett and based on a story by Garson Kanin. The premise that Bing goes back to college seems to have a lot of potential. And it did introduce that lovely standard The Second Time Around.

Mr. Crowther in the NY Times starts his review with his tongue-in-cheek: “It has been a long time since Bing Crosby was seen in a college comedy, sporting the customary beanie and crooning romantic melodies. But things haven’t changed much in the colleges favored by Bing in all those years, to judge by the one he is attending in his latest picture, "High Time.”

Tinseltoes on July 17, 2012 at 12:45 pm

As Warner Theatre, featured in this 1960 trade ad for one of the lowpoints of Bing Crosby’s illustrious career: Boxoffice

Tinseltoes on July 4, 2012 at 9:10 am

In 1949, Milton Berle on screen, with Desi Arnaz topping the stage show: boxofficemagazine

Tinseltoes on June 22, 2012 at 11:28 am

Crowds outside the Strand during the 1936 engagement of “Anthony Adverse”: boxofficemagazine

Tinseltoes on May 23, 2012 at 8:18 am

Here’s a 1980s tax photo showing the Strand Theatre’s corner with 47th Street: lunaimaging

Tinseltoes on April 13, 2012 at 6:35 am

There are several interior photos displayed right here: cinematreasures

Mike (saps)
Mike (saps) on April 12, 2012 at 6:23 pm

Buffalo, when you find some, please post them here! Thanks in advance.

Buffalo International Film Festival
Buffalo International Film Festival on April 12, 2012 at 3:51 pm

Does anyone have photos of the INTERIOR of the theater at different times in its history?

Mike (saps)
Mike (saps) on April 11, 2012 at 6:09 pm

I love carbon arc projection (as long as the projectionist is on the ball!)

RogerA on April 11, 2012 at 4:15 pm

I also attended the series mentioned above (Broadway comes to Broadway) I was working my way through film school as a projectionist in Boston. My union card got me into the both projection booths. They ran Oklahoma in the upstairs theater because that booth had the Todd-AO projectors and were able to run 30fps. They had to replace a couple of projector motors and some amplifiers to do it. They later found that they could run the century projectors in the downstairs booth at 30fps but that was too late for Oklahoma. The print of South Pacific was okay but the movie isn’t that good. The most impressive show was the print of My Fair Lady, it was incredible. Camelot was so grainy that some scenes looked like golf balls and it was bad if you were sitting close to the screen (like in the first 20 rows this was a huge theater). It looked okay if you sat in the back row of the theater. Of course Camelot was a blow up. The films that used 65mm negative were clear and sharp. The blow ups were grainy some more than others Camelot being the worse of the series. There is no question that the downstairs theater had a huge screen. The projection booth for downstairs had two century jj’s and 13.6 mm carbons running at over 180 amps so there was a nice bright picture.

Tinseltoes on April 11, 2012 at 7:09 am

Seventy-one years ago today, WB’s “The Great Lie,” which gave Bette Davis sole star billing above the title and in equal-sized type, opened its NYC premiere engagement at the Strand Theatre. Directed by Edmund Goulding, the B&W melodrama featured George Brent, Mary Astor, Lucile Watson, and Hattie McDaniel. Headlining the Strand’s stage show were saxophonist Jimmy Dorsey & His Orchestra, with support from singers Bob Eberly and Helen O'Connell, drum phenomenon Buddy Schutz, and dancers Tip-Tap and Toe. The Strand’s doors opened at 9:00am, with last complete stage/screen show starting at 10:15pm.

Mike (saps)
Mike (saps) on April 7, 2012 at 5:09 pm

As to the illustration currently shown above (Broadway Comes to Broadway) I saw Oklahoma during that series. It was in the upstairss theater, formerly the balcony with a nicely tapered rake and a gorgeous ceiling.

The Oklahoma print, however, was atrocious — completely faded to pink as (Eastmancolor?) tends to do. What a disappointment, as it was my first time seeing the movie. I didn’t go back for any other films in the series.

My question — what year was this series shown?

Tinseltoes on April 7, 2012 at 7:25 am

Sixty years ago today, the Warner resumed the stage/screen policy that was dropped in 1951 together with the theatre’s original name of Strand. Most of the Warner’s film bookings had proved unprofitable, so on April 7, 1952, the Warner Theatre unveiled an Easter holiday program with “live” adornments. On screen was Bud Abbott and Lou Costello’s first color film, “Jack in the Beanstalk.” Performing on the Warner’s stage were Louis Jordan & His Tympany Five, singer Ella Mae Morse, comedian Harvey Stone, Hollywood dancer Gene Nelson, and other acts. On opening day only, Abbott & Costello themselves appeard on stage at 12:10pm and 9:45pm. During Easter week, tickets for children were 50 cents at all times. After this engagement, the Warner brought in three more stage/screen programs before closing for the summer. During that closure, it was decided to convert the Warner into a showcase for Cinerama.

longislandmovies on January 10, 2012 at 7:55 pm

The Orleans did close first about a year before the Warner.

Tinseltoes on July 21, 2011 at 7:29 am

Arushi, I don’t understand your request. Please explain what you mean by “facilities.”