Strand Theatre

1579 Broadway,
New York, NY 10036

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Showing 1 - 25 of 280 comments

DavidZornig on November 14, 2015 at 12:28 am

This link about the history of the nearby Automat may be of interest of some.
It also had a rendering of the intersection.

Mike (saps)
Mike (saps) on November 4, 2015 at 1:58 pm

I finally saw a pristine print of Oklahoma! last night at the Farmingdale Multiplex and it was worth the wait. The only other time I saw that movie was here during a revival program. As I said back in 2012:

As to the illustration currently shown above (Broadway Comes to Broadway) I saw Oklahoma during that series. It was in the upstairs theater, formerly the balcony with a nicely tapered rake and a gorgeous ceiling.

The Oklahoma print, however, was atrocious — completely faded to pink as (Eastmancolor?) tends to do. What a disappointment, as it was my first time seeing the movie. I didn’t go back for any other films in the series.

(And what happened to that photo Broadway Comes to Broadway?)

DavidZornig on October 22, 2015 at 12:06 am

1941 photo added courtesy of Al Ponte’s Time Machine – New York Facebook page.

DavidZornig on September 16, 2015 at 11:00 pm

1956 marquee photo added. Promotional handouts for Cinerama’s “Seven Wonders Of The World”. Photo courtesy of Al Ponte’s Time Machine – New York Facebook page.

patryan6019 on December 30, 2014 at 1:34 am

Cinerama…That’s not the correct date — close, but not exact. Where is that article from because DEFG photos have been inaccessible on CT for years.

Cinerama on December 28, 2014 at 8:50 am

TGSET preview ticket has running time of 4 hours including intermission –

This review has 221 minutes plus intermission –

on 4/16 it was reduced by 28 minutes –

patryan6019 on December 18, 2014 at 1:41 am

bigjoe59…Do you still want to know the GS runtime history here?

Mike (saps)
Mike (saps) on June 16, 2014 at 9:28 pm

And, exactly how many angels can dance on the head of a pin? Thanks in advance…

bigjoe59 on June 16, 2014 at 8:50 pm

to William-

thanks for the info. just to be sure another question or two. i assume Stevens longest cut at 4 hrs. 20 mins. like Mankiewicz’s 5 hr. 20 min. cut of Cleopatra was never theatrically shown . now was the 238 min. cut you refer to used just
for the World Premiere night screening or was it used for the entire roadshow run the Warner. in other words how long was the 238min. cut used at the Warner and at what point did they switch to the 3hr. 19 min. cut used on the blu-ray. i am wondering if the premiere 238min cut actually shows Sal Mineo’s being killed. to have him walking in the crowd at the Temple than the next time you see him he’s dead lying on the altar steps you just know something was cut.

William on June 16, 2014 at 9:11 am

The film premiered at 238 minutes. Steven’s first cut version was 260 minutes but United Artists demanded it be reedited. After the premiere they demanded further cuts. Which made it 199 minutes for the Roadshow version. UA had a version that ran 141 minutes for theatrical exhibition. There was also a mutilated 35mm version that ran 127 minutes. As to a question you asked about the Warner’s screen. The Warner’s Cinerama 3-panel screen was 67' x 27' and the 70MM screen was 81' x 30'.

bigjoe59 on June 15, 2014 at 8:24 pm


i recently bought the blu-ray disc of The Greatest Story Ever Told. the running time of the disc is 3 hrs. 19 mins.. which is where my question comes in. the liner
notes on the back cover say-“restored to its theatrical brilliance with Overture and Intermission”. now i saw TGSET twice during its Cinerama reserved seat engagement but can’t remember what the running time was. now i recently found out the original running time of the roadshow run print was 3 hrs. 45 mins. but did the Warner Cinerama ever play that print or did it only play the 3 hr. 19 min. print?

a case in point. there’s the scene towards the end where Jesus is talking at night time to a large crows at the Temple. you see Roman soldiers pushing in then it switches to another scene. the next time see Jesus he’s entering the house where the Last Supper takes place. but then there’s a quick cut back to the Temple we see are a few dead bodies scattered around including the young former cripple (Sal Mineo)lying across the altar steps. what happened to the scene of the Roman soldiers aggressively dispursing the crowd resulting in the dead bodies we see?

Hamblin on February 10, 2014 at 10:17 pm

More on the name at Wikipedia: Strand Theatre (Manhattan) and its Talk page.

Hamblin on February 7, 2014 at 9:01 pm

I do not think it is correct that the theater opened with the name Mark Strand Theatre, which was the name of the realty company that owned it; the first evidence of that name I can find is an ad from September 1919, in The Evening World (NY) (; that was long after Rothapfel had left. Googling turns up nothing earlier, and “Cinema Treasures” by Melnick and Fuchs (p. 27f.) doesn’t mention it. So it seems the opening name was Strand Theatre.

robboehm on November 12, 2013 at 8:48 pm

What happened to the concept of last name of usage rules? On another note. The Strand was at one point carved into three unique theatres, the Warner, Penthouse and Cine Orleans. At a later date the three became one (or, rather, two) as the Warner Twin. Should not the Penthouse and Cine Orleans have their own listings? Isn’t there a precedence with the Globe carved out of the, I think, Rialto. One theatre had a Broadway entrance, the other 42nd Street.

jakepeg on February 1, 2013 at 7:35 am

Tinseltoes: What are the chances of that? I’m English, and attached in the photo section is a photo I took on vacation in America in 1986, and just like the Tax Photo you’ve posted, the movie showing at the time was ALIENS (which incidentally I went into the cinema to watch):–)

Mike (saps)
Mike (saps) on July 17, 2012 at 4:37 pm

I never heard of that movie High Time, but it has a good pedigree — directed by Blake Edwards, written by Charles Brackett and based on a story by Garson Kanin. The premise that Bing goes back to college seems to have a lot of potential. And it did introduce that lovely standard The Second Time Around.

Mr. Crowther in the NY Times starts his review with his tongue-in-cheek: “It has been a long time since Bing Crosby was seen in a college comedy, sporting the customary beanie and crooning romantic melodies. But things haven’t changed much in the colleges favored by Bing in all those years, to judge by the one he is attending in his latest picture, "High Time.”

Mike (saps)
Mike (saps) on April 12, 2012 at 9:23 pm

Buffalo, when you find some, please post them here! Thanks in advance.

Buffalo International Film Festival
Buffalo International Film Festival on April 12, 2012 at 6:51 pm

Does anyone have photos of the INTERIOR of the theater at different times in its history?

Mike (saps)
Mike (saps) on April 11, 2012 at 9:09 pm

I love carbon arc projection (as long as the projectionist is on the ball!)

RogerA on April 11, 2012 at 7:15 pm

I also attended the series mentioned above (Broadway comes to Broadway) I was working my way through film school as a projectionist in Boston. My union card got me into the both projection booths. They ran Oklahoma in the upstairs theater because that booth had the Todd-AO projectors and were able to run 30fps. They had to replace a couple of projector motors and some amplifiers to do it. They later found that they could run the century projectors in the downstairs booth at 30fps but that was too late for Oklahoma. The print of South Pacific was okay but the movie isn’t that good. The most impressive show was the print of My Fair Lady, it was incredible. Camelot was so grainy that some scenes looked like golf balls and it was bad if you were sitting close to the screen (like in the first 20 rows this was a huge theater). It looked okay if you sat in the back row of the theater. Of course Camelot was a blow up. The films that used 65mm negative were clear and sharp. The blow ups were grainy some more than others Camelot being the worse of the series. There is no question that the downstairs theater had a huge screen. The projection booth for downstairs had two century jj’s and 13.6 mm carbons running at over 180 amps so there was a nice bright picture.

Mike (saps)
Mike (saps) on April 7, 2012 at 8:09 pm

As to the illustration currently shown above (Broadway Comes to Broadway) I saw Oklahoma during that series. It was in the upstairss theater, formerly the balcony with a nicely tapered rake and a gorgeous ceiling.

The Oklahoma print, however, was atrocious — completely faded to pink as (Eastmancolor?) tends to do. What a disappointment, as it was my first time seeing the movie. I didn’t go back for any other films in the series.

My question — what year was this series shown?

longislandmovies on January 10, 2012 at 10:55 pm

The Orleans did close first about a year before the Warner.

arushi on July 20, 2011 at 10:42 am

I am doing a research on movie theaters, please throw some light on what kind of facilities were available in the mark strand theater..thanks in advance

Ed Solero
Ed Solero on March 9, 2011 at 2:51 pm

Thanks, William. I thought so. Since hdtv267’s comment states he saw the movie December 17th, 1979 (3 days after opening night), I assume he must have seen it at the Rivoli and mistaken that theater with the Cinerama. Unless it was on another date.

William on March 9, 2011 at 1:28 pm

Ed, “1941” did open at the Rivoli on Dec. 14th. 1979. That screening could have been an advance preview. In LA “1941” opened at Pacific’s Cinerama Dome, but it had an advanced Record Company preview at Pacific’s Picwood Theatre before the release date.