Strand Theatre

1579 Broadway,
New York, NY 10036

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Mister_Comics on October 6, 2017 at 5:24 pm

July 13, 1960 actor David Hedison was at the Warner Theatre for the world premiere of “The Lost World”. He signed autographs and gave out free Lost World comic books to the children. (see Photo section pictures of this) This world premiere can also be seen on a Fox Movietone News Reel which is included in “The Lost World” home DVD special features.

DavidZornig on June 18, 2017 at 1:35 am

1964 photo as Warner’s Cinerama added via Scott Cisco. “It’s a Mad, Mad, Mad, Mad World marquee and billboard.

DavidZornig on April 22, 2017 at 3:38 am

February 26th 1940 photo added credit Duke University Collection.

patryan6019 on September 20, 2016 at 4:25 pm

No…it did start at that point, referenced by Cue magazine and newspaper ads.

Al Alvarez
Al Alvarez on September 20, 2016 at 2:14 pm

The 9:30am shows ran from April 16 to 24. The shorter running time may have started even before then as it would allow out of town church and school groups to get back home at more reasonable hours and Roadshows always counted heavily on group sales.

patryan6019 on September 20, 2016 at 6:43 am

Al Alvarez…I acknowledge your earlier info, but bigjoe apparently wanted more than the month, which I had. With our info it’s now known here that the original length played for 8 weeks.

Al Alvarez
Al Alvarez on September 19, 2016 at 11:55 pm

You may be on to something, bigjoe. By mid-April 1965 they added a third showing at 9:30am daily for Easter week.

bigjoe59 on September 19, 2016 at 9:49 pm


to patryan6019 thanks for the info. as i said i saw TGSET twice during its 42 week roadshow run at this theater but have no idea when. i might have seen the 3hr. 19min. cut. both times. so if i understand your info correctly the original 3hr. 45min. cut was used for a short period of time.

which prompts another question. the film was still going to be on a 2 performance a day roadshow run so what was the point of tweaking it? i wonder what was in the approx. 26 mins. that was cut. the cut of Cleopatra that opened at the Rivoli June of 1963 was 4hrs. 5 mins. it was tweaked while still in its roadshow run. but at least Fox kept the trims from the premiere 4hr. 5min. cut which looks !WOW! on blu-ray disc. i don’t suppose United Artists kept the approx. 26 mins. of trims from TGSET.

robboehm on September 19, 2016 at 3:49 am

Why is this listed as the Strand. I thought policy was the last name used.

patryan6019 on September 19, 2016 at 3:17 am

bigjoe59…If you saw it Palm Sunday or before it was the uncut version.

bigjoe59 on September 18, 2016 at 10:08 pm


i saw The Greatest Story Ever Told twice during
its 42 week roadshow engagement “in Cinerama” at
this theater. now while I enjoyed the film I
have no recollection of what cut i saw. so was
the only cut this theater ever used the 3hr. 19min. one used for the blu-ray disc? or was the longer
3hr. 45min? cut ever shown during the 42 run?

Mike (saps)
Mike (saps) on April 26, 2016 at 9:46 pm

I guess you would choose the version you’d want to see based on how long a nap you needed…

Al Alvarez
Al Alvarez on April 26, 2016 at 9:24 pm

deleted user [Deleted] on July 24, 2004 at 1:20 pm

William, thank you for mentioning “Porgy and Bess” and “Camelot”. I attended the World Premiere of “The Greatest Story Ever Told” at the Warner on Monday, 15 February 1965 and the Los Angeles premiere at Pacific’s Cinerama Theatre on Wednesday, 17 February 1965. The film was an extraordinary cinematic work of art when seen in the curved screen 70mm Ultra Panavision process for Cinerama. My notes at the time clocked the film in at 221 minutes and a 15 minute intermission The running time was the same for the UA pre-screenings at the Warner even with the Alfred Newman (composer) music deletions and Handel and Verdi substitutes. The first edit-down was requested by UA in April 1965 (197 minutes) and UA made a final “bastardized” version March 1967 (141 minutes).

bigjoe59 on April 26, 2016 at 9:10 pm


The Greatest Story Ever Told began its reserved seat run at this theater on Feb. 15, 1965. said engagement ran 42 weeks if I am not mistaken. to which my question- was the original 3hr. 45min. cut of the film ever used during said 42 week run? or was it only used for trade/press screenings and on opening night?

JackIndiana on March 15, 2016 at 4:04 pm

Remember seeing FORCE 10 FROM NAVARONE, THE JERK, THE AMITYVILLE HORROR, THE BLUES BROTHERS, ROCKY III among others when it was the RKO Cinerama Twin. Saw SUDDEN IMPACT here as the RKO Warner along with GREMLINS and ALIENS, both in 70MM.

RickB on February 28, 2016 at 2:26 pm

Brief video of Broadway in late 1929, beginning with a shot of the Embassy Newsreel and proceeding up the street to the Strand. Go here <warning: autoplay audio>, click on “Sound”, find “Noise Abatement Commission” in the far right column toward the bottom and click there.

Mikeoaklandpark on December 28, 2015 at 9:21 pm

I saw Hello Dolly revival there and it was awesome on that huge cured screen as was Fame when it moved from the Ziegfeld.

vindanpar on December 28, 2015 at 7:40 pm

Boy how we remember things differently.

I saw OK at the Penthouse as well. I had never seen it in Todd AO and thought it was great. Don’t remember it as totally pink at all.

Saw a number of the 70mm prints in the main Cinerama theater. My Fair Lady, South Pacific and Paint Your Wagon were spectacular on that 80 foot curved screen.

And that sound system!

6 track analogue surround sound and not to be believed. They will never be heard like that again.

DavidZornig on December 27, 2015 at 4:02 pm

December 1947 photo added courtesy of the Old Images of New York Facebook page.

DavidZornig on November 14, 2015 at 5:28 am

This link about the history of the nearby Automat may be of interest of some.
It also had a rendering of the intersection.

Mike (saps)
Mike (saps) on November 4, 2015 at 6:58 pm

I finally saw a pristine print of Oklahoma! last night at the Farmingdale Multiplex and it was worth the wait. The only other time I saw that movie was here during a revival program. As I said back in 2012:

As to the illustration currently shown above (Broadway Comes to Broadway) I saw Oklahoma during that series. It was in the upstairs theater, formerly the balcony with a nicely tapered rake and a gorgeous ceiling.

The Oklahoma print, however, was atrocious — completely faded to pink as (Eastmancolor?) tends to do. What a disappointment, as it was my first time seeing the movie. I didn’t go back for any other films in the series.

(And what happened to that photo Broadway Comes to Broadway?)

DavidZornig on October 22, 2015 at 5:06 am

1941 photo added courtesy of Al Ponte’s Time Machine – New York Facebook page.

DavidZornig on September 17, 2015 at 4:00 am

1956 marquee photo added. Promotional handouts for Cinerama’s “Seven Wonders Of The World”. Photo courtesy of Al Ponte’s Time Machine – New York Facebook page.

patryan6019 on December 30, 2014 at 6:34 am

Cinerama…That’s not the correct date — close, but not exact. Where is that article from because DEFG photos have been inaccessible on CT for years.

Cinerama on December 28, 2014 at 1:50 pm

TGSET preview ticket has running time of 4 hours including intermission –

This review has 221 minutes plus intermission –

on 4/16 it was reduced by 28 minutes –