Strand Theatre

1579 Broadway,
New York, NY 10036

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Comfortably Cool
Comfortably Cool on September 9, 2018 at 9:53 am

An ad from 1968 for the transfer of “2001” to the Cinerama from the doomed Loew’s Capitol can be viewed here

Al Alvarez
Al Alvarez on August 25, 2018 at 9:59 am

“Scent of Mystery” was on TCM recently in its Cinerama version. I can’t think of a film more deserving of this Mad Magazine spoof.

https://www.facebook.com/photo.php?fbid=10156665651544886&set=gm.10157719732744832&type=3&theater&ifg=1

Al Alvarez
Al Alvarez on August 4, 2018 at 5:51 am

I looked up the ads and one of the reasons for the long run may have been that for much of it, the film ran a Broadway show schedule with matinees only on Wednesday, Saturday and Sunday with three shows on Saturdays. So for much of the run, there was only one show per day.

Mike (saps)
Mike (saps) on August 3, 2018 at 8:28 pm

Success on the Main Stem doesn’t always equal boffo b.o. in the nabes.

—abel.

bigjoe59
bigjoe59 on August 3, 2018 at 3:44 pm

Hello-

I may have asked this question in the past if so please so kind as to reply with any additional thoughts on the matter. I like The Greatest Story Ever Told which i saw twice during its roadshow here. now at the time it was considered a financial dud for United Artists. this is where my question comes in. the film’s roadshow run at this theater ran 44 weeks which is a decent run for a roadshow film. so if it was such a $$$ dud for UA couldn’t the Warner have gotten out of showing it? i can’t believe they’d show the film for 44 weeks if it wasn’t at least breaking even each week.

vindanpar
vindanpar on June 12, 2018 at 2:21 pm

Maybe I need to resee Ice Station Zebra. I saw it as a boy when it came to the suburbs though remember seeing the billboard above the Strand/Warner at Christmas of ‘68. I remember it looking very fake on cheesy indoor sets that was supposed to be outdoors like some sort of 50s science fiction film. Maybe it was a better experience at the Strand. Who knows maybe Camelot was better there as well and I remember that being pretty awful. I didn’t even bother to see it at the '78 70mm festival. But My Fair Lady, South Pacific and Paint Your Wagon(yes really, though I wish it had been filmed in 70mm) were spectacular.

DavidZornig
DavidZornig on May 19, 2018 at 6:03 pm

1961 photo added via Mark MacDougal‎. “Exodus” at the Warner Theatre. Note the additional Exodus neon lettering that was added over the Warner neon. Similar to when “Cleopatra” played the Pantages Theatre in Los Angeles. (Photo of Pantages sign below)

http://cinematreasures.org/theaters/292/photos/195710

StevenOtero
StevenOtero on May 4, 2018 at 2:09 pm

Does anyone have more info on the 1956 “Lady in Black ” Promotional handouts for Cinerama’s “Seven Wonders Of The World” Photo ?

DavidZornig
DavidZornig on January 26, 2018 at 6:01 pm

1955 photo added via Al Ponte’s Time Machine-New York Facebook page.

StevenOtero
StevenOtero on January 5, 2018 at 2:29 pm

The Earl Carroll Theatre now has it’s own listing here. http://cinematreasures.org/theaters/56980

dickneeds111
dickneeds111 on January 5, 2018 at 8:45 am

To Vindanpar. I enjoyed Ice Station Zebra. It was a very good film and the 70mm Cinerama aspect was not a waste. But both Dr. Doolittle which I saw in 70mm at the 5th ave in seattle was a waste of time & money. Camelot was god awful. I saw ISZ at the Cinerama in Providence. I’m glad I never `paid to see Camelot in a theatre.

RichHamel
RichHamel on January 5, 2018 at 6:37 am

stevenotero, It was the Earl Carroll Theatre. It was torn down in 1990.

StevenOtero
StevenOtero on January 5, 2018 at 12:16 am

This is to hardbop question about a theater where the old Woolworth’s was on 50 St & 7 Ave. Yes there was a theater there from Aug 1931 until Dec 1934. I have found the NYC Certificate of Occupancy & sent them to Cinema Treasures .

Astyanax
Astyanax on December 31, 2017 at 4:34 pm

Funny coincidence that you mention Camelot tonight as I spent New Years Eve eons ago at the Strand.

vindanpar
vindanpar on December 31, 2017 at 2:53 pm

Had Camelot been a hit the Strand would have not been twinned as early as it had been. Probably the same for Dr Dolittle and Loew’s State.

Though where would 2001 have gone after the Capitol was torn down? Straight to showcase? And what about Ice Station Zebra, a waste of Cinerama if there ever was one. Where would that have opened?

MSC77
MSC77 on December 31, 2017 at 7:55 am

There’s a new retrospective article out on “Camelot” which gives an overview of its roadshow run (including mention of its engagement here) and a historian interview.

Mister_Comics
Mister_Comics on October 6, 2017 at 9:24 am

July 13, 1960 actor David Hedison was at the Warner Theatre for the world premiere of “The Lost World”. He signed autographs and gave out free Lost World comic books to the children. (see Photo section pictures of this) This world premiere can also be seen on a Fox Movietone News Reel which is included in “The Lost World” home DVD special features.

DavidZornig
DavidZornig on June 17, 2017 at 5:35 pm

1964 photo as Warner’s Cinerama added via Scott Cisco. “It’s a Mad, Mad, Mad, Mad World marquee and billboard.

DavidZornig
DavidZornig on April 21, 2017 at 7:38 pm

February 26th 1940 photo added credit Duke University Collection.

patryan6019
patryan6019 on September 20, 2016 at 8:25 am

No…it did start at that point, referenced by Cue magazine and newspaper ads.

Al Alvarez
Al Alvarez on September 20, 2016 at 6:14 am

The 9:30am shows ran from April 16 to 24. The shorter running time may have started even before then as it would allow out of town church and school groups to get back home at more reasonable hours and Roadshows always counted heavily on group sales.

patryan6019
patryan6019 on September 19, 2016 at 10:43 pm

Al Alvarez…I acknowledge your earlier info, but bigjoe apparently wanted more than the month, which I had. With our info it’s now known here that the original length played for 8 weeks.

Al Alvarez
Al Alvarez on September 19, 2016 at 3:55 pm

You may be on to something, bigjoe. By mid-April 1965 they added a third showing at 9:30am daily for Easter week.

bigjoe59
bigjoe59 on September 19, 2016 at 1:49 pm

Hello-

to patryan6019 thanks for the info. as i said i saw TGSET twice during its 42 week roadshow run at this theater but have no idea when. i might have seen the 3hr. 19min. cut. both times. so if i understand your info correctly the original 3hr. 45min. cut was used for a short period of time.

which prompts another question. the film was still going to be on a 2 performance a day roadshow run so what was the point of tweaking it? i wonder what was in the approx. 26 mins. that was cut. the cut of Cleopatra that opened at the Rivoli June of 1963 was 4hrs. 5 mins. it was tweaked while still in its roadshow run. but at least Fox kept the trims from the premiere 4hr. 5min. cut which looks !WOW! on blu-ray disc. i don’t suppose United Artists kept the approx. 26 mins. of trims from TGSET.

robboehm
robboehm on September 18, 2016 at 7:49 pm

Why is this listed as the Strand. I thought policy was the last name used.