New Amsterdam Theatre
214 W. 42nd Street,
New York,
NY
10036
214 W. 42nd Street,
New York,
NY
10036
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Uploaded on: October 1, 2020
Software: Adobe Photoshop CS3 Windows
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Pixel Y dimension: 3600
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Software: Adobe Photoshop CS3 Windows
Date time: Thu Oct 01 13:33:02 +0000 2020
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August 17, 1960
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It should be noted that this was just the first neighborhood release of “Psycho,” and followed the dual premiere engagement at the DeMille and Baronet in Manhattan. Those two bookings continued, but are not mentioned in this ad. Prior to this August 17th release, “Psycho” had also opened at the Brooklyn Paramount, where it was also still running but not mentioned in this ad. Saturation launchings of major movies in the NYC area was still two years in the future with the introduction of the “Premiere Showcase” concept.