Mary Pickford Theatre

36-850 Pickfair Street,
Cathedral City, CA 92234

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Mary Pickford Theatre

Viewing: Photo | Street View

The Mary Pickford Theatre opened its doors on May 25, 2001. It was named after the famed silent film actress "Mary Pickford". This theatre has a Mary Pickford Museum in the lobby. The museum displays several items including an Oscar won by "Americas Sweetheart" It was operated by North American Cinemas, then SR Entertainment until 2011 when Ultrastar Cinemas took over. By 2016 it was operated by D'Place Entertainment.

Contributed by Keith Bouvette

Recent comments (view all 10 comments)

Mike Rogers
Mike Rogers on April 20, 2010 at 9:19 pm

Well i know they will book only G-Rated fare.

CSWalczak on April 20, 2010 at 11:03 pm

No, the theater shows films of all ratings (except perhaps NC-17). It is a very well-appointed, comfortable modern multiplex, and the little museum area devoted to Mary Pickford and her husband, Charles “Buddy” Rogers is a unique touch. (I have always thought it a bit odd though that Mary Pickford, though known as “America’s Sweetheart,” was Canadian by birth).

TLSLOEWS on April 21, 2010 at 2:28 pm

Interesting CWalczac,I did not know that.

Mike Rogers
Mike Rogers on April 21, 2010 at 8:09 pm

Yes,I had no idea she was from Canada.

Ret. AKC (NAC) CCC Bob Jensen, Manteno, Illinois
Ret. AKC (NAC) CCC Bob Jensen, Manteno, Illinois on May 1, 2010 at 11:08 pm

Notice in the below Cinema Tour Site that the street listed is:


and the town is:


The address number is exactly the same, so I think the 19 photos are for this theater. What do you think?

Notice the outside signs just say, PICKFORD THEATER.

CSWalczak on May 2, 2010 at 2:43 am

Well, the Pickfair address above is the one for the theater according to the SR Theaters website. The theater is built along one edge of what amounts to a modern take on a town square; a Cathedral City municipal building is almost adjacent to the theater. It is possible that the segment of the drive that runs in front of the theater may have been renamed Pickfair from Civic Center Drive. Having been there, I can assure you that the pictures are indeed of the Pickford Theater.

(Cathedral City, a part of the Greater Palm Springs area, does not really have any real religious significance per se; it was named for Cathedral Canyon, which somewhat resembles a cathedral).

monika on March 28, 2011 at 10:14 pm

The above link to the theatre’s website doesn’t work. Here’s the proper link: View link

sunflower62 on April 10, 2014 at 3:25 am

UltraStar Cinemas took over management from SR Entertainment sometime in 2011, of both the Mary Pickford 14 and the Desert IMAX across the parking lot. Information is at their official website:

nobodyimportant on December 30, 2016 at 1:50 am

As of 2016, it appears that D'Place Entertainment is currently managing the theater.

rivest266 on January 11, 2017 at 7:20 pm

8-page opening section, largest ad ever for a cinema in the valley.

Found on

Something about North American Cinemas.

Found on

Also, an grand opening ad in the photo section.

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