1 person favorited this theater
Previously operated by: Brandt Theaters, Skouras Theatres
Architects: Thomas White Lamb
Styles: Italian Renaissance
Previous Names: Standard Theatre, Brandt's Stoddard Theatre
According to the Standard "Strauss Magazine Theatre Program" from 1916, the theatre was “located on the south-west corner of Broadway and W. 90th Street, it is the first theatre for the presentation of high class dramas and musical productions in this locality. The carriage entrance is on the W. 90th Street side. The theatre is planned to seat 1,493 persons, and is designed in the period of the Italian Renaissance. The decorations are simple and the color scheme is restful, refined and dignified. The side walls have a rich wood wainscoting, both in the orchestra and balcony. The plaster work above as well as the wainscot are painted in warm greys of varying shades, the panels being picked out in gold. The remainder of the ornamental work, including the proscenium architrave, the ceiling panels and ornamental doorheads of the exits are of dull gold. A mural painting is placed in the sounding board, entitled "The Triumph of Dramatic Arts."
This Thomas Lamb-designed theatre opened in 1914, and became a movie house in 1919. The name of the theatre was changed at that time from the Standard Theatre to the Stoddard Theatre. It was Brandt’s Stoddard Theatre when it closed in 1956. The former theatre was converted into a supermarket, and was demolished in 1986.
Just login to your account and subscribe to this theater.
Recent comments (view all 13 comments)
The Standard broadways new up-town playhouse at 90th street phone riverside 42 (direction John Cort) ,the Standard will play broadway successes only, and each for one week, but at a popular prices, matinees tuesday, thursday and saturday. My great grand father named this theatre after his first The Standard in Seattle washington (john Cort),,,, around 1916??
A “Harrison” theatre advertised in 1994 as being on 89th and Broadway. Does anyone know what venue that may have been?
Great photo! I used to go grocery shopping there as a kid, because it became a DAITCH ( Shopwell ) grocery store. It still had the marquee up advertising the specials of the day!
Warren, I can attest to the STODDARD/STANDARD DAITCH SHOPWELL being on the west side FACING east as it was on Broadway. I grew up across the street from the New Yorker theatre, having worked there as well.
The Stoddard in 1933.
The Standard was showing films from at least 1916 and still advertising as the Standard in 1924. The Stoddard name did not appear until the early thirties.
If you go to the New Yorker site there is a picture of the Stoddard, then the Garden supermarket with the marquee in tact only showing “Garden”. It’s the second New Yorker on the search.
In 1950 the Stoddard was operated by Skouras Theaters, and was the site of the American premier of the Danish film “Red Meadows” on January 18, according to the January 21 issue of Boxoffice. Danish Ambassador Henrik DeKaufman and his wife were in attendance, along with members of the consulate staff and a number of literary celebrities.
Photo added to Gallery.