Twin Cinema 12

160 Eastland Drive,
Twin Falls, ID 83301

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Twin Cinema 12

On December 17, 1969 Interstate Amusement (not affiliated with the Texas chain) opened the Cinema Theatre next to their Motor-Vu Drive-In. A name change was in order on May 26, 1971 when a second screen was added and it became the Twin Cinema. To their credit the opening attractions, consisting of “Song of Norway” and “Support Your Local Gunfighter”, were very diverse.

Over the years more annexes were conservatively added so that by 1996 they had twelve screens. Locally based, Interstate Amusement was formed in 1967 with the sole purpose of buying the local Motor-Vu and Grand-Vu from the original operators, Salt Lake based Associated Amusements.

The 1967 sale was the end of an era for Roger Marsh of Associated Amusements, a very well known man in the community, who opened the Motor-Vu Drive-In in 1947 and the Grand-Vu Drive-In in 1952. Interstate continues today, owning the two drive-ins and two other theatres in Twin Falls and one in Jerome. Roy Roper, one of Interstate’s founding partners, passed away in 1984 at the age of 52. Mr. Roper’s obituary in the Times-News said he got his start in the theater business in Butte, Montana as a doorman. He was said to be the youngest man in the nation to ever manage a Fox theater.

The Twin Cinema 12 was closed in June 2014. Demolition/remodel began in May 2019.

Contributed by Ron Pierce

Recent comments (view all 10 comments)

Ret. AKC (NAC) CCC Bob Jensen, Manteno, Illinois
Ret. AKC (NAC) CCC Bob Jensen, Manteno, Illinois on February 6, 2011 at 7:22 am

PHONE: 208.734.2400

WEBSITE:

View link

More info and photos are always welcome.

CSWalczak
CSWalczak on February 6, 2011 at 11:02 am

A photo of a portion of the theater’s façade: View link

TLSLOEWS
TLSLOEWS on February 6, 2011 at 11:07 am

Thanks for the photo Chris.

Mike Rogers
Mike Rogers on February 7, 2011 at 12:56 pm

Yeah,today you can be 19 or 20 and manage a theatre.

rivest266
rivest266 on May 21, 2012 at 3:46 pm

I uploaded the December 17th, 1969 grand opening ad here.

Chase W.
Chase W. on May 19, 2019 at 9:25 pm

Demolition/remodel of the building has begun for new owner Goode Motor.

rivest266
rivest266 on July 9, 2019 at 12:37 pm

Twin Cinemas Expansion Phases:

  • December 21st, 1969 opened as a single screen cinema

  • May 26th, 1971 renamed Twin Cinema

  • October 4th, 1974 3 cinemas

  • December 9th, 1983 5 screens

  • May 24th, 1989 6 screens.

  • July 1st, 1992 9 screens.

  • November 29th, 1996 12 screens.

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