Eugene Drive-In

1450 Henderson Avenue,
Eugene, OR 97403

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Eugene Drive-In

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The Eugene Drive-In had two different locations during its 40 seasons in Eugene. It opened at 2860 S. Willamette, the first location, on July 29, 1948. During the 1960’s, while operated by Moyer Theatres of Portland, they began to feature first-run movies. In July and August of 1962 presented a six-week run of the “The Music Man". The theater closed, apparently for good, on September 11, 1962, when its listing dropped out of the Eugene Register-Guard.

It had a replacement though because the New Eugene Drive-In had opened the previous July 22 at 1450 Henderson Avenue. Beginning in the 1963 season the New Eugene Drive-In, also operated by Moyer, reverted to the name the Eugene Drive-In. According to newspaper ads, while under the Moyer Theatres banner, it closed after the 1987.

The Spokane Daily Chronicle said on November 23, 1988 said that Moyer Theatres, also known as Luxury Theatres, were the 11th largest theater chain in the country. They operated 293 screens at 87 locations in Oregon, Washington, California, Alaska, Idaho and Nevada. At that time Tom Moyer agreed to sell his theater holdings to Act III Theatres of San Antonio, Texas.

The demolition date of the theater is unknown.

Contributed by Ron Pierce

Recent comments (view all 3 comments)

SteveSwanson
SteveSwanson on May 31, 2012 at 2:17 pm

After many years, I was finally able to put 2 & 2 together to confirm the location of the New Eugene drive-in. I had been told the drive-in field was now the LTD bus yard, but always assumed the entrance was off Glenwood Blvd. After another look at the Google Earth link for the original site on Willamette. It appears the marquee at the corner of Henderson & Franklin is is the last remaining drive-in fixture in the Eugene/Springfield area.

Drive-In 54
Drive-In 54 on May 31, 2012 at 2:45 pm

Goggle Earth 1975

rivest266
rivest266 on May 18, 2014 at 10:05 am

1948 and 1962 grand opening ads in photo section.

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