5409 Belt Line Road,
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The 11-screen, 1,900-seat Look Cinemas, designed by Tony Pleskow, opened on March 29, 2013. The $17 million complex was built on the site of the demolished Studio Movie Grill in the Dallas suburb of Addison.
The three partners in the enterprise, Tom Stephenson, Brian Mason and Joseph Palladino, designed the cinema with four types of moviegoers in mind: (1) Look and Dine for full service cuisine, (2) The Loft for the over 21 crowd and lighter fare, (3) Evolution for their largest screen with enhanced projection and sound, and (4) General Admission for those who just want to see a movie.
Look Cinemas website notes the varied background of its founding members. Mr. Stephenson was previously President and Chief Executive Officer of Rave Motion Pictures. Mr. Mason is an accomplished entrepreneur in many enterprises, including digital media, and advertising. Mr. Palladino is a co-owner of Nick & Sam’s Steak House and creator of various dining concepts.
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