Edwards Atlantic Palace 10

700 West Main Street,
Alhambra, CA 91801

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This theater was located on the South/East corner of Atlantic Avenue and Main Street in the city of Alhambra, California. It sat on the former location of the "Alhambra Theatre," which was leveled back in the late-1980’s or early-1990’s.

This theater was just east of it in a multi-level parking structure. The street address is 700 West Main Street.

I did go into the original Alhambra Theatre a few times, and at about that time, the 1970’s, it was going through some changes.

At a later date, it was demolished, and this theater was put in its place, opening in May 1991. This new theater has 10 screens.

The Edwards Atlantic Palace 10 was closed by Regal Cinemas on June 12, 2011, and demolished in July 2011.

Contributed by Bob Holley

Recent comments (view all 31 comments)

dctrig
dctrig on November 26, 2010 at 1:07 pm

Went to the 10:10PM Thanksgiving Eve screening of “Let Me In”. The boxoffice was actually quite busy and there was an audience of 22 in the smaller auditorium I sat in.

There are several very large auditoriums with brass plaques of named individuals. Does anyone know about them and their capacity?

William
William on November 26, 2010 at 1:20 pm

The names might be from past city council members and capacites around 400-500 range. It’s been along time since I worked that complex. Edwards at one time had THX certifications on the four large houses before dropping those titles because of yearly cost.

Danny Baldwin
Danny Baldwin on December 9, 2010 at 8:15 pm

“Buried” is playing this week at the Atlantic Palace after raking up several critics' awards this past… a good option to catch up with a flick that demands the theatrical experience, at $3 no less. Compared to the often unattractive lineup of third-run product they’ve had lately, this is a refreshing booking. I’ll be going, for sure.

troniks
troniks on January 23, 2011 at 9:57 pm

Anyone have an update on the Atlantic Palace 10 closing? They’ve already stopped screening trailers.

Joe Vogel
Joe Vogel on February 20, 2011 at 5:24 pm

Yelp has posted customer reviews for the Atlantic Palace as recently as February 13. It’s still being operated as a sub-run house with a three dollar admission. As of today all ten screens are still lit up. The recent user reviews are mixed. A lot of people are happy about the bargain price, but many complain about the condition of the theater.

I think Regal might keep this theater open as long as possible. It’s the only big discount house in the area, and is probably pulling in customers from Pasadena (where the only discount house is the somewhat arty-indie Academy) as well as a big chunk of L.A.’s east side. Kids from Pasadena and El Sereno can easily reach this location by bus, which is probably a big plus for the daily matinees. Current offerings include kid-oriented movies on four of the ten screens, and all ten movies currently running are rated either PG or PG-13.

If local government’s budget crisis delays the start of construction on the county office building slated to be built on this site, the Atlantic Palace might continue operating for quite a while yet.

Cyrix
Cyrix on May 8, 2011 at 2:30 am

The ol' Atlantic Palace just keeps chugging along! My buddy just saw “Battle: Los Angeles” there. He said the theater wasn’t as run-down as he expected it to be. But he brought his own munchies because the concession stand prices are crazy.

Danny Baldwin
Danny Baldwin on June 14, 2011 at 2:16 am

Looks like it closed yesterday… and I didn’t even notice! I really would have liked to go see it off, but I wasn’t vigilant enough to check Fandango. :(

Joe Vogel
Joe Vogel on July 15, 2011 at 4:26 am

If it closed on the 12th, they didn’t lose any time bringing out the bulldozers. Demolition photos uploaded to Flickr are dated July 13th.

Here is a link to Boxoffice Magazine, August, 1991, which featured an article on the Atlantic Palace, with several photos, including one on the cover. The article begins on page 20. Click on the thumbnails to enlarge the pages.

Ground was broken for the Edwards Atlantic Palace on September 7, 1990, and the house opened eight months later. This costly multiplex lasted barely twenty years. The original Alhambra Theatre, which the Atlantic Palace replaced, had operated for about fifty three years.

LebowskiT1000
LebowskiT1000 on August 14, 2012 at 1:48 pm

Found a video of this theater’s demolition:

http://www.youtube.com/watch?v=97dr6pse1gA&feature=related

davt
davt on March 28, 2013 at 6:50 pm

I never liked this Cinema. The reason Edwards kept this location was because it was where his first theater was, the original Alhambra Theater. I saw Wall Street 2 here before they closed. It wasn’t as run down as I expected it to be, but it definitely lost the luster it had when it opened in 1991. I remember this was a “hot” spot back in the day as there wasn’t much in Alhambra during the 80’s and early to mid 90’s.

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