Terrace Theatre

30400 Plymouth Road,
Livonia, MI

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The Terrace was the first new movie house in the Detroit area opened since the late 40s, not counting the Campus in Ann Arbor (1956). It opened in late 1962 with “The Music Man” which was released in Super Technirama 70 (70mm with stereophonic sound).

The Terrace sat around 1200 and was designed by Ted Rogvoy, who also was responsible for area theaters like the Mercury in Detroit and the Penn in Plymouth.

It was designed in ‘Chinese Garden’ style, with minimal interior decor, though its canopy marquee was one of the largest ever built in the state, at 52 feet long. Also, its screen was enormous, as well, measuring 59' by 27'.

The Terrace originally was operated jointly by the Wisper and Wetsman and Suburban Detroit Theatres chains.

In the early 70s, the auditorium was twinned, and it became the Terrace 1-2. In the 80s, it was turned into a quad, when taken over by the Cinemark chain, and renamed the Cinemark Terrace 4.

The Terrace closed, and was later converted into an auto showroom for a local dealer.

Contributed by Bryan Krefft, Sean Doerr

Recent comments (view all 5 comments)

sdoerr
sdoerr on December 12, 2003 at 8:27 pm

Now it is a car showroom for local Ford dealer Bill Brown. That man upsets me so much….

dictionary101
dictionary101 on November 7, 2005 at 10:19 am

I’m fairly sure that the theater itself is not used by the dealership, just the parking lot as an overflow lot.

kencmcintyre
kencmcintyre on October 28, 2008 at 8:11 pm

Some additional photos here:
http://tinyurl.com/6gs65x

Here is information about Brown’s properties from the dealer website:
http://tinyurl.com/6xrgjp

Tinseltoes
Tinseltoes on July 22, 2012 at 11:32 am

Described in this 1964 trade article: Boxoffice

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