National Theatre
2616 W. National Avenue,
Milwaukee,
WI
53204
2616 W. National Avenue,
Milwaukee,
WI
53204
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(April 19, 1930)
Theatre Deal Goes In Effect At Midnight
Warner Brothers To Take Over Sheboygan Theatre And Other Theatres In Wisconsin
It was unofficially announced today that Warner Bros, one of the leading film companies in the United States, has taken over the Wisconsin branch of the Universal Theatrical Enterprises chain of theatres, and that the concern will assume ownership at 12 o'clock midnight tonight and will start operating these theatres Sunday.
Theatres included are the Sheboygan theatre, which was erected at a cost of $600,000 and which was opened to the public in 1928; Venetian theatre at Racine, Kenosha theatre at Kenosha, and all the Universal theatres in Milwaukee except the Alhambra. Among the Milwaukee theatres are the Lake, State, Downer, Juneau, Nation and Kosciuszko.
The deal, which has been in the course of consummation during the past week, involves millions of dollars in theatre values.
Manager K. G. Wood of the Sheboygan theatre today would not make official comment as to the completion of negotiations, but admitted that he was notified late Friday to take a complete inventory of his theatre, and to check meters at the close of business tonight.
The Sheboygan theatre is one of the most up to date in the state chain. It is equipped with the latest Western electric sound equipment, with new changes and installations made from time to time as improvements are made in the sound facilities. The theatre in Spanish atmospheric design has a seating capacity of 1,600.
I was certainly hoping that someone would have an exterior photo of this theatre before it was razed in the early 70’s. The National was considered to be the most lavish of the “Atmospherics” in the city.
I’m a Three Stooges Fan Club member, trying to confirm a personal appearance by the “3” Stooges (Moe Larry and Shemp), on a bill with Wee Bonnie Baker, the Barretts and Don Hooton, after an appearance by the A.B. Marcus Revue. The movie “Queen of Burlesque” was also shown. I have a display ad, but no dates (or town shown). Believe it was the Summer of 1946, and may have been Shemp’s first appearance after Curly’s strokes. The National was advertised as air cooled and showed a phone number of JA-7863.
Any help will be appreciated.
Thanks Frank Reighter
In its day the National was ofter referred to as the Million Dollar Theater. The National was a Warner theater and it often if not aways had the same program as another Warner theater, The Egyptian, which was located across town on the north end of Milwaukee.
Milwaukee has had its share of National Theatre’s, The National Thatre 1610 W. National Ave. 1911-1912, The above National at 2616 W. National Ave. and the National AKA Palace, Ace, at 905 So. 5th St. 1906-1938, and they are all gone.
Please let me know if you learn anything more about this theatre. Thank You. Jim Rankin =
In the summer of 1968 I watched the National theatre “bite the dust”. The old dressing rooms downstairs were full of old sound equipment for the taking, Western Electric, Altec,all laid around like fallen soilders,but armed with a coaster wagon and a weak flashlight I braved the basement only to be caught by a flood of water heading my way,a broken water main sprung a leak and flooded my path!