Parkside Drive-In

2600 E. Eastwood Street,
Marshall, MO 65340

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MichaelKilgore
MichaelKilgore on June 14, 2019 at 10:51 am

From the July 9, 1949 issue of BoxOffice:

MARSHALL, MO. – The first drive-in theatre in this area was opened this week by Robert M. Rogers who operates the Lyric Theatre in Buckner, Mo. There is no other drive-in within a radius of 35 miles.

Rogers, who has been in exhibition for three years, has built a 450-car theatre one mile east of Marshall on Highway 240. It is a nine-ramp layout with RCA in-car speakers and Century projection. It has a sloping screen tower, with a screen 37x50 feet.

The projection building also includes a large concessions area and various patron facilities.

“We plan to book only the family trade type of picture,” Rogers said. The opening picture was “Slave Girl.” Rogers intends to manage the theatre himself.

And the drive-in was flipped before it opened. The followup from the Sept. 3 BoxOffice: “The newly opened 350-car Park Side Drive-In has been purchased by J. T. Ghosen of the Highway 50 Drive-In Theatre Corp. Ghosen took over the project shortly before its completion.”