Hollywood Theatre

98 Avenue A,
New York, NY 10009

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Hollywood Theatre

Viewing: Photo | Street View

Located on an ever-busy stretch of Avenue A, in the heart of the East Village, this theater is easy to miss. Opened as the Avenue A Theatre in 1926, it was operated by RKO, followed by Loew’s Inc., and was closed in 1959.

Today, it’s merely a receptacle for retail space on the former orchestra level of the remains of the original auditorium, which have been converted into a health-oriented grocery store called the East Village Farm. The theater’s lobby was also converted into retail space, but has been empty for several years.

Like other theaters in this area, the theater’s auditorium runs parallel to the street, with a narrow entrance on Avenue A. Much of the theatre’s exterior has survived, including its emergency staircase. The decorations in the auditorium are thought to survive, above the false ceiling of the ground floor store

And, in a humorous touch only East Villagers would appreciate, several large posters of Andre the Giant can be found decorating the theater’s facade.

Contributed by William Gabel

Recent comments (view all 48 comments)

xtinenyc
xtinenyc on February 26, 2012 at 6:18 pm

Here’s a picture looking south on Avenue A near 7th St…and a view of the theater. The NYPL digital library is amazing!

http://digitalgallery.nypl.org/nypldigital/dgkeysearchdetail.cfm?trg=1&strucID=405661&imageID=715863f&total=35&num=0&word=east%207th&s=1&notword=&d=&c=&f=&k=0&lWord=&lField=&sScope=&sLevel=&sLabel=&sort=&imgs=20&pos=14&e=w

Ed Solero
Ed Solero on February 26, 2012 at 9:32 pm

xtinenyc…. Post the link as follows: Enter a word or phrase like “Here’s the link” in brackets and then paste the link between parentheses just like this – [Here’s the Link] (www.websiteaddress.com) except no space between the close bracket and the open parenthesis.

HowardBHaas
HowardBHaas on February 26, 2012 at 11:12 pm

Ed, it worked! that’s the 1st time I’ve tried using these links.

robboehm
robboehm on February 27, 2012 at 12:27 am

Why when I try to enlarge the image do I get a different image?

Ed Solero
Ed Solero on February 27, 2012 at 1:09 am

I always have the same problem with that site, robboehm. You have to click on the box that says “Zoom” above the image. Once the new small picture window opens, just pan up, down, left or right as you zoom to see portions of the image. Unfortunately, there is no way that I’ve found to simply enlarge the entire picture on my computer screen.

The side panel on the marquee reads “Visit Loew’s Ave B and Commodore Theatres for the latest hits.” There are no titles advertised on the visible portions of the marquee, but the entrance doors below do appear to be open. I imagine the programming must have consisted of lesser end-of-run fare on double bills.

midnitewriter
midnitewriter on June 12, 2012 at 9:51 pm

Hi, this comment is for Ed Solero or anyone else with knowledge of of this theatre. I’m a reporter for Ourtown, downtown and I’d like to include this space as part of a piece I’m writing on abandoned or forgotten buildings downtown. Please let me know. You can email me direct at: . Thanks!

Ed Solero
Ed Solero on June 13, 2012 at 1:42 pm

Hey midnitewriter. Not sure what protocol is, but you should probably contact site administration for such permissions. Several email addresses to contact CT are listed here. I don’t think you’ll have any problems at all.

Profjoe
Profjoe on September 10, 2013 at 4:10 pm

This old treasure is coming down soon. Just saw scaffolding being put in front of it. Don’t know for sure but it’s GOT to be an NYU project. They are intent at destroying the history and feel and look of New York City, for their own profit. And they have the government, press, media, and every judge in their back pocket. They are the Vito Corleone of Universities.

derp
derp on September 11, 2013 at 8:31 pm

Yep, coming down, but doesn’t look like NYU hand….

More inside photos here

I agree with the idea that some of the interior stuff should be saved but the building is not well used.

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